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Country image management : Brand Spain in the United States (U.S.)
Kilduff, Kerry; Núñez-Tabales, Julia M. - In: Regional and sectoral economic studies : RSES 14 (2014) 2, pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
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Applying the animosity model in foreign product purchases : evidence from an emerging nation
Sohail, M. Sadiq; Opoku, Robert A. - In: Journal of international consumer marketing 28 (2016) 2, pp. 121-134
Persistent link: https://www.econbiz.de/10011460001
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National stereotypes as antecedents of country-of-origin image : the role of the stereotype content model
Motsi, Terence; Park, Ji Eun - In: Journal of international consumer marketing 32 (2020) 2, pp. 115-127
Persistent link: https://www.econbiz.de/10012200803
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Are consumers willing to go the extra mile for fair trade products made in a developing country? : a comparison with made in USA products at different prices
Rashid, Md Sanuwar; Byun, Sang-Eun - In: Journal of retailing and consumer services 41 (2018), pp. 201-210
Persistent link: https://www.econbiz.de/10011808586
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"Swiss-made" : stereotypes and their effects on consumers' perceptions
Sollberger, Pierre A.; Pfeiffer, Baptiste G. - 2004
Persistent link: https://www.econbiz.de/10002253170
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When nobody knows your name : country-of-origin as a reputational signal for online businesses
Reuber, A. Rebecca; Fischer, Eileen - In: Corporate reputation review : an international journal 14 (2011/12) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009162079
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"What? I thought Samsung was Japanese" : accurate or not, perceived country of origin matters
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 28 (2011) 5, pp. 454-472
Persistent link: https://www.econbiz.de/10009305317
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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Iranian consumer animosity and US products : a witch's brew or elixir?
Bahaee, Mahmood; Pisani, Michael J. - In: International business review : the official journal of … 18 (2009) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10003861103
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The effects of the country of brand and the country of manufacturing of automobiles : an experimental study of consumers' brand personality perceptions
Fetscherin, Marc; Toncar, Mark - In: International marketing review 27 (2010) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10003988015