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Is the Treasure Hunt Strategy...
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United States
Einzelhandel
17,844
Retail trade
15,243
Konsumentenverhalten
7,499
Consumer behaviour
7,437
Theorie
3,925
Theory
3,747
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2,563
Sales promotion
2,049
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2,022
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2,016
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1,978
Online-Handel
1,812
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1,800
Germany
1,769
USA
1,636
Electronic Commerce
1,481
E-commerce
1,423
Preismanagement
1,423
Pricing strategy
1,421
Supply chain
1,293
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1,049
Vertriebsweg
1,039
Distribution channel
1,032
Großbritannien
1,028
Customer satisfaction
1,026
Kundenzufriedenheit
1,000
Indien
995
United Kingdom
915
Schätzung
896
Wettbewerb
893
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880
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872
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849
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802
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Stavins, Joanna
11
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9
Hortaçsu, Ali
9
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9
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9
Schuh, Scott
9
Weitz, Barton A.
9
Blundell, Richard W.
8
Neumark, David
8
Einav, Liran
7
Gómez, Miguel I.
7
Kesavan, Saravanan
7
Kim, Kyoung Tae
7
Raman, Ananth
7
Redding, Stephen
7
Campbell, Jeffrey R.
6
Gaur, Vishal
6
Goel, Rajeev K.
6
Haltiwanger, John C.
6
Hayashi, Fumiko
6
Kaiser, Harry M.
6
Lafontaine, Francine
6
Levy, Michael
6
Richards, Timothy J.
6
Simester, Duncan
6
Smith, James P.
6
Syverson, Chad
6
Willen, Paul
6
Zettelmeyer, Florian
6
Baugh, Brian
5
Gerardi, Kristopher
5
Grewal, Dhruv
5
Hanna, Sherman D.
5
Hausman, Jerry A.
5
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5
Leibtag, Ephraim
5
Lin, Xiliang
5
Puri, Manju
5
Rocholl, Jörg
5
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CRC Press <Boca Raton, Fla.>
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California Agricultural Experiment Station / Department of Agricultural and Resource Economics
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Centre for Economic Performance
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Centre for International Economic Studies
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Eisenhower Center for the Conservation of Human Resources
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Europäische Zentralbank / Eurosystem Household Finance and Consumption Network
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Federal Reserve Bank of San Francisco
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Federal Reserve System / Board of Governors
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Federal Reserve System / Payments System Development Committee
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Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
Gottlieb-Duttweiler-Institut für Wirtschaftliche und Soziale Studien <Rüschlikon>
1
IC2 Institute
1
Internationale Handelstagung <1992, Rüschlikon>
1
Johns Hopkins University / Center for Metropolitan Planning and Research
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Julius-Maximilians-Universität Würzburg / Institut für Geographie
1
Macquarie University / Department of Economics
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Plassen Verlag
1
Primerica Corporation
1
Redline Verlag
1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
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USA / Congress / Budget Office
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USA / Congress / Senate / Committee on the Judiciary
1
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1
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United States / Congress / Senate / Committee on Finance
1
United States / Congress / Senate / Select committee on wages and prices of commodities
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University of Connecticut
1
University of Wisconsin-Madison
1
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Working paper / National Bureau of Economic Research, Inc.
42
Journal of retailing and consumer services
27
Discussion paper series / IZA
23
NBER working paper series
23
International journal of retail & distribution management
19
The electricity journal
16
The international review of retail, distribution and consumer research
14
Journal of business research : JBR
12
The American economic review
12
Working papers / Federal Reserve Bank of Boston
12
Monthly labor review : MLR
11
CESifo working papers
10
Journal of retailing
10
Public policy discussion papers
10
American journal of agricultural economics
9
Journal of the Academy of Marketing Science
9
Working papers / Harvard Business School, Division of Research
9
Staff reports / Federal Reserve Bank of New York
8
Staff working paper / Bank of Canada
7
Economic inquiry : journal of the Western Economic Association International
6
European journal of operational research : EJOR
6
Journal of marketing channels : ... distribution systems, strategy, and management
6
Journal of marketing theory and practice
6
Journal of promotion management : JPM
6
Psychology & marketing
6
The journal of law & economics
6
Discussion paper
5
Discussion paper / Centre for Economic Policy Research
5
Harvard business review : HBR
5
Harvard business review on retailing and merchandising
5
International journal of industrial organization
5
International journal of production economics
5
Journal of advertising research
5
Journal of urban economics
5
Retailing in the 21st century : current and future trends
5
The review of economics and statistics
5
Working paper
5
Academy of Management journal : AMJ
4
CEMMAP working papers / Centre for Microdata Methods and Practice
4
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ECONIS (ZBW)
1,430
USB Cologne (EcoSocSci)
4
EconStor
3
RePEc
2
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1
Is the treasure hunt strategy working for Costco?
Corona, Ramon
;
Altamirano, Nelson
- In:
International journal of management and marketing …
3
(
2010
)
3
,
pp. 83-93
Persistent link: https://www.econbiz.de/10008807621
Saved in:
2
The retailers : a study in successful marketing and promotion
Ornstien, Edwin J.
-
1976
Persistent link: https://www.econbiz.de/10000042192
Saved in:
3
Welcome to the new world of merchandising
Friend, Scott C.
;
Walker, Patricia H.
- In:
Harvard business review on retailing and merchandising
,
(pp. 65-83)
.
2008
Persistent link: https://www.econbiz.de/10003778430
Saved in:
4
Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.
;
Harlam, Bari A.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
Saved in:
5
Consumer perceptions of extended warranties
Maronick, Thomas J.
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 224-231
Persistent link: https://www.econbiz.de/10003458655
Saved in:
6
Effectiveness of retail joint promotions under different channel structures
Karray, Salma
- In:
European journal of operational research : EJOR
210
(
2011
)
3
,
pp. 745-751
Persistent link: https://www.econbiz.de/10008990032
Saved in:
7
The impact of retail promotion on the decision to purchase private label products : the case of US processed cheese
Bouhlal, Yasser
;
Capps, Oral
- In:
Agribusiness : an internat. journal
28
(
2012
)
1
,
pp. 15-28
Persistent link: https://www.econbiz.de/10009503342
Saved in:
8
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
9
Drivers of e-retailer peak sales period price behavior : an empiriscal analysis
Ahluwalia, Punit
;
Hughes, Jarald
;
Midha, Vishal
- In:
International journal of accounting and information …
21
(
2013
)
1
,
pp. 72-90
Persistent link: https://www.econbiz.de/10009725804
Saved in:
10
Exploding the legend of TV advertising and price promotions
Harvey, Bill
;
Herbig, Terese
;
Keylock, Matthew
; …
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 339-345
Persistent link: https://www.econbiz.de/10009663636
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