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Multikanalstrategien im stationären Einzelhandel : eine empirische Untersuchung in der Konsumelektronikbranche
Müller-Lankenau, Claas - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013430885
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An omnichannel approach to retailing : demystifying and identifying the factors influencing an omnichannel experience
Hickman, Ellie; Kharouf, Husni; Sekhon, Harjit - In: The international review of retail, distribution and … 30 (2020) 3, pp. 266-288
Persistent link: https://www.econbiz.de/10012253877
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Special issue: Information technology in retail : toward omnichannel retailing
Piotrowicz, Wojciech (contributor) - 2013
Persistent link: https://www.econbiz.de/10010391867
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Futurising the physical store in the omnichannel retail environment
Alexander, Bethan; Blazquez Cano, Marta - In: Exploring omnichannel retailing : common expectations …, (pp. 197-223). 2019
Persistent link: https://www.econbiz.de/10011954550
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The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy; Melanthiou, Yioula - In: The synergy of business theory and practice : advancing …, (pp. 239-260). 2019
Persistent link: https://www.econbiz.de/10012105754
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Individual preferences of digital touchpoints : a latent class analysis
Hallikainen, Heli; Alamäki, Ari; Laukkanen, Tommi - In: Journal of retailing and consumer services 50 (2019), pp. 386-393
Persistent link: https://www.econbiz.de/10012114183
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Making better fulfillment decisions on the fly in an online retail environment
Acimovic, Jason; Graves, Stephen C. - In: Manufacturing & service operations management : M & SOM 17 (2015) 1, pp. 34-51
Persistent link: https://www.econbiz.de/10010497605
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An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers
Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137
Persistent link: https://www.econbiz.de/10011688012
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E-commerce : a platform for integrated marketing ; case study on U.S. retailing
Schmidt, Inga D.; Döbler, Thomas; Schenk, Michael - 2000
Persistent link: https://www.econbiz.de/10001448721
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Customer relationship management (CRM)'s impact on B to B sales professionals' collaboration and sales performance
Rodriguez, Michael; Honeycutt, Earl D. - In: Journal of business-to-business marketing 18 (2011) 4, pp. 335-356
Persistent link: https://www.econbiz.de/10009412780