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United States
Konsumentenverhalten
78,873
Consumer behaviour
78,441
Markenführung
16,952
Brand management
16,930
Marketingmanagement
16,878
Marketing management
16,060
Theorie
11,911
Theory
11,738
Markenimage
10,816
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10,737
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10,723
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10,602
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9,100
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8,007
Deutschland
6,898
USA
6,576
Germany
6,268
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5,881
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5,853
Social web
5,848
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5,791
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5,743
Kundenzufriedenheit
5,743
Marketing
5,677
Online-Handel
5,520
Online retailing
5,506
Einzelhandel
4,623
Retail trade
4,507
Dienstleistungsqualität
4,453
Service quality
4,451
Werbewirkung
4,327
Advertising effects
4,267
Electronic Commerce
3,971
Werbung
3,873
E-commerce
3,803
Advertising
3,682
Verbraucherverhalten
3,571
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3,399
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Kaiser, Harry M.
22
Lusk, Jayson L.
20
Kotler, Philip
16
Stavins, Joanna
16
Einav, Liran
14
Bronnenberg, Bart J.
13
Jang, Soocheong
13
McFadden, Daniel
13
Schuh, Scott
13
Agarwal, Sumit
12
Han, Heesup
12
Tonsor, Glynn T.
12
Winter, Joachim
12
Goldsmith, Ronald E.
11
Handel, Benjamin R.
11
Heiss, Florian
11
Nayga, Rodolfo M.
11
Allcott, Hunt
10
Cawley, John H.
10
Dong, Diansheng
10
Dubé, Jean-Pierre
10
Kaplan, Greg
10
Kolstad, Jonathan T.
10
Roe, Brian
10
Yoon, Sukki
10
Baghestani, Hamid
9
Barber, Nelson
9
Blankson, Charles
9
Calantone, Roger J.
9
Chintagunta, Pradeep K.
9
Chomsisengphet, Souphala
9
Grewal, Dhruv
9
Lennon, Sharron J.
9
Lusardi, Annamaria
9
Richards, Timothy J.
9
Schroeder, Ted C.
9
Viswanathan, Madhu
9
Waldfogel, Joel
9
Burke, Marshall
8
Carpenter, Jason M.
8
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62
American Marketing Association
18
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IGI Global
5
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4
USA / Bureau of Foreign and Domestic Commerce
4
Cornell University / Department of Agricultural Economics
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
NetLibrary, Inc
3
USA / General Accounting Office
3
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Books on Demand GmbH <Norderstedt>
2
Chambre de commerce et d'industrie de Paris
2
Chartered Institute of Marketing
2
European Society for Opinion and Marketing Research
2
Federal Reserve Bank of New York
2
INSEAD
2
Information Resources Management Association
2
OECD
2
Universität Mannheim
2
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1
A. C. Nielsen Company <Northbrook, Ill.>
1
Academy of Marketing
1
American Council on Consumer Interests
1
American Home Economics Association
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
Arthur D. Little, Inc
1
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1
Brookings Institution
1
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1
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1
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1
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1
Centre of Policy Studies
1
Committee on Continuing Professional Education
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <10., 2015, Fayetteville, Ark.>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
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Working paper / National Bureau of Economic Research, Inc.
265
Journal of consumer research : JCR ; an interdisciplinary bimonthly
156
Journal of business research : JBR
94
Psychology & marketing
74
Journal of retailing and consumer services
73
NBER working paper series
63
International journal of hospitality management
61
Journal of fashion marketing and management
53
American journal of agricultural economics
52
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
48
Journal of marketing
46
The journal of consumer marketing
46
Journal of advertising research
43
Journal of consumer affairs : official publication of the American Council on Consumer Interests
43
Journal of marketing theory and practice
43
The journal of brand management : an international journal
41
The American economic review
40
International journal of consumer studies
37
Sport marketing quarterly : preferred journal of the Sport Marketing Association
37
Journal of international consumer marketing
34
International journal of sport management and marketing : IJSMM
32
Journal of the Academy of Marketing Science
32
American economic journal : a journal of the American Economic Association
31
International journal of retail & distribution management
31
Journal of consumer behaviour : an international research review
31
European journal of marketing : EJM
30
Journal of sport management : the official journal of the North American Society of Sport Management
28
The journal of product & brand management
28
Journal of advertising : official publication of the American Academy of Advertising
26
Discussion paper / Centre for Economic Policy Research
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of business ethics : JOBE
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
25
Journal of food products marketing
25
The review of economics and statistics
25
Applied economics
24
Journal of marketing management : MM
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
23
Journal of travel and tourism marketing
23
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ECONIS (ZBW)
6,321
USB Cologne (EcoSocSci)
12
RePEc
5
USB Cologne (business full texts)
1
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1
Branding and the marketing of technological and industrial products
Melewar, T. C.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003990909
Saved in:
2
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
3
A cross-national comparison of
brand
perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
4
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
5
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
Brand
advertising in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
7
Understanding the moderating effect of motivational values on young consumers' responses to luxury brands : a cross-cultural study of South Korea and the USA
Lee, Eunsun
;
Edwards, Steven M.
;
Youn, Seounmi
;
Yun, …
- In:
Journal of marketing communications
24
(
2018
)
2
,
pp. 103-124
Persistent link: https://www.econbiz.de/10011852932
Saved in:
8
How
brand
concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
9
The attitudes of Saudi youth toward U.S. apparel
brand
names
Abalkhail, Tagreed Saleh
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011917504
Saved in:
10
Branding : perceptual effects on consumer evaluations
Field, J. Robert
;
Bergiel, Blaise
;
Giesen, J. Martin
; …
- In:
Competitiveness review : an international business …
22
(
2012
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009570847
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