Similar Search Results

Brand experience and brand implications in a multi-channel setting

Jones, Robert Paul; Runyan, Rodney C. - In: The international review of retail, distribution and … 23 (2013) 3, pp. 265-290

Persistent link: https://www.econbiz.de/10009781181

Personal Brand Creation in the Digital Age : Theory, Research and Practice

Grzesiak, Mateusz - 2018

Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for...

Persistent link: https://www.econbiz.de/10012396418

Social information in Facebook news feed ads : effects of personal relevance and brand familiarity

Xue, Fei; Zhou, Lijie - In: Journal of promotion management : innovations in … 25 (2019) 4, pp. 570-588

Persistent link: https://www.econbiz.de/10012179045

Personal brand creation in the digital age : theory, research and practice

Grzesiak, Mateusz - 2018

Persistent link: https://www.econbiz.de/10011723493

The role of attachment in building consumer-brand relationships : an empirical investigation in the utilitarian consumption context

Belaid, Samy; Behi, Azza Temessek - In: The journal of product & brand management 20 (2011) 1, pp. 37-47

Persistent link: https://www.econbiz.de/10009007096

The effects of post-adoption beliefs on continuance use of a microblogging service : the role of network externalities

Xu, Jian; Li, Xin; Niu, Hong - In: International journal of networking and virtual … 17 (2017) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10011774826

Buying search, buying students : how elite U.S. institutions employ paid search to practice academic capitalism online

Taylor, Z. W.; Bicak, Ibrahim - In: Journal of marketing for higher education 30 (2020) 2, pp. 271-296

Persistent link: https://www.econbiz.de/10012312400

Exploring positively- versus negatively-valenced brand engagement : a conceptual model

Hollebeek, Linda D.; Chen, Tom - In: The journal of product & brand management 23 (2014) 1, pp. 62-74

Persistent link: https://www.econbiz.de/10010358976

Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA

Cleland, Jamie; Cashmore, Ernest; Sanderson, Jimmy - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39

Persistent link: https://www.econbiz.de/10015066412

Why we ignore social networking advertising

Hadija, Zeljka; Barnes, Susan B.; Hair, Neil - In: Qualitative market research : an international journal 15 (2012) 1, pp. 19-32

Persistent link: https://www.econbiz.de/10009503730

1
2
3
4
5
6
7
8
9
10
Next
Last