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Generation X, Y and the baby boomers
James, Olivia R. (ed.) - 2017
Preface -- Generational HRM preferences : motivating XERS and YERS / Nina Poloski Vokic and Maja Vidovic, Faculty of Economics and Business, University of Zagreb, Croatia, and others -- The engagement levels of generation X and Y human resource practitioners in South Africa / Nico Martins,...
Persistent link: https://www.econbiz.de/10011751067
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State mandated financial education and the credit behavior of young adults
Brown, Alexandra; Collins, J. Michael; Schmeiser, … - 2014
Persistent link: https://www.econbiz.de/10010433987
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Consumer ethics of adolescents
Flurry, Laura A.; Swimberghe, Krist - In: Journal of marketing theory and practice 24 (2016) 1, pp. 91-108
Persistent link: https://www.econbiz.de/10011450460
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
side of the market highlights how barriers to entry, such as regulation and high traditional marketing costs, sustained a …
Persistent link: https://www.econbiz.de/10013234848
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
capital and availability highlights how barriers to entry, such as regulation and high traditional marketing costs, sustained …
Persistent link: https://www.econbiz.de/10013242082
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Millennials and the Take-Off of Craft Brands : Preference Formation in the U.S. Beer Industry
Bronnenberg, Bart J.; Dube, Jean-Pierre H.; Joo, Joonhwi - National Bureau of Economic Research - 2021
side of the market highlights how barriers to entry, such as regulation and high traditional marketing costs, sustained a …
Persistent link: https://www.econbiz.de/10012496172
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Exploration of factors influencing body image satisfaction and purchase intent : millennial females
Rieke, Sara Emma; Fowler, Deborah Clay; Chang, Hyo Jung; … - In: Journal of fashion marketing and management 20 (2016) 2, pp. 208-229
Persistent link: https://www.econbiz.de/10011575486
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Millennials and the take-off of craft brands : preference formation in the U.S. beer industry
Bronnenberg, Bart J.; Dubé, Jean-Pierre; Joo, Joonhwi - 2021
Persistent link: https://www.econbiz.de/10012419468
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Teen media : Hollywood and the youth market in the digital age
Wee, Valerie - 2010
Introduction: commercial teen culture, 1995 to 2005 -- Targeting teens-the return of a vital demographic market -- Hollywood and teen media-a historical overview -- The millennial teen media text -- Beyond music television -- A new dimension to teen media -- From teen television network to teen...
Persistent link: https://www.econbiz.de/10003914686
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Marketing challenges in serving Millennials
Pitta, Dennis (contributor) - 2012
Persistent link: https://www.econbiz.de/10009541777