//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"United States"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Risk-aware bid optimization fo...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
United States
Werbung
13,910
Online-Marketing
13,268
Internet marketing
13,152
Advertising
11,383
Auktionstheorie
11,132
Artificial intelligence
11,012
Künstliche Intelligenz
10,989
Auction theory
10,829
Theorie
10,456
Theory
10,140
Risk aversion
9,157
Risikoaversion
8,957
Consumer behaviour
8,814
Konsumentenverhalten
8,716
Werbewirkung
8,042
Advertising effects
7,815
Social Web
6,432
Social web
6,425
Experiment
3,437
Auction
3,274
Auktion
3,253
Brand management
2,793
Markenführung
2,775
Electronic Commerce
2,731
USA
2,708
E-commerce
2,578
Deutschland
2,390
Prognoseverfahren
2,260
Forecasting model
2,257
Online-Handel
2,251
Online retailing
2,247
machine learning
2,138
Relationship marketing
2,025
Beziehungsmarketing
2,020
Machine learning
1,990
Marketingmanagement
1,986
Marketing management
1,958
Viral marketing
1,954
Virales Marketing
1,951
more ...
less ...
Online availability
All
Undetermined
513
Free
374
Type of publication
All
Article
1,668
Book / Working Paper
847
Journal
5
Type of publication (narrower categories)
All
Article in journal
1,479
Aufsatz in Zeitschrift
1,479
Graue Literatur
504
Non-commercial literature
504
Working Paper
424
Arbeitspapier
423
Aufsatz im Buch
184
Book section
184
Hochschulschrift
87
Thesis
75
Case study
35
Fallstudie
35
Collection of articles of several authors
34
Sammelwerk
34
Collection of articles written by one author
26
Sammlung
26
Aufsatzsammlung
22
Guidebook
16
Ratgeber
16
Bibliografie enthalten
12
Bibliography included
12
Lehrbuch
9
Textbook
9
Bibliographie
8
Conference paper
8
Konferenzbeitrag
8
Konferenzschrift
8
Reprint
8
Systematic review
7
Übersichtsarbeit
7
Amtsdruckschrift
4
Conference proceedings
4
Government document
4
Bibliografie
3
Bibliography
2
Biografie
2
Biography
2
Fallstudiensammlung
2
Glossar enthalten
2
Glossary included
2
more ...
less ...
Language
All
English
2,463
German
56
French
2
Undetermined
2
Author
All
Kaiser, Harry M.
31
Levin, Jonathan
14
Athey, Susan
12
Dinlersoz, Emin Murat
12
Mueller, Barbara
12
Foster, Lucia
10
Kroff, Zachary
10
Choi, Yung Kyun
9
Diehl, Sandra
9
Seldon, Barry J.
9
Silk, Alvin J.
9
Yoon, Sukki
9
Zolas, Nikolas
9
Goldfarb, Avi
8
Hendricks, Kenneth
8
Moser, H. R.
8
Saffer, Henry
8
Tucker, Catherine
8
Zheng, Yuqing
8
Acemoglu, Daron
7
Cheong, Yunjae
7
Dave, Dhaval
7
Jin, Ginger Zhe
7
Milgrom, Paul
7
Nelson, Jon Paul
7
Okazaki, Shintaro
7
Porter, Robert H.
7
Reid, Leonard N.
7
Restrepo, Pascual
7
Ruenzi, Stefan
7
Schmit, Todd M.
7
Taylor, Charles Raymond
7
Autor, David H.
6
Baye, Michael R.
6
Berndt, Ernst R.
6
Forker, Olan D.
6
Goel, Rajeev K.
6
Goldschlag, Nathan
6
Haltiwanger, John C.
6
Huh, Jisu
6
more ...
less ...
Institution
All
National Bureau of Economic Research
48
IGI Global
10
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Australian National University / Faculty of Economics and Commerce
2
Boston College / Department of Economics
2
Information Resources Management Association
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Art Directors Club <New York, N.Y.>
1
Center for the Study of Industrial Organisation
1
Centre for Actuarial Studies
1
Centre for International Economic Studies
1
Centre for Quantitative Economics & Computing
1
Chambre de commerce et d'industrie de Paris
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Crispin Porter + Bogusky <Miami, Fla.>
1
European Society for Opinion and Marketing Research
1
Europäische Gemeinschaften / Gemeinsame Forschungsstelle
1
Executive-Intelligence-Review-Nachrichtenagentur <Wiesbaden>
1
Federal Reserve Bank of Chicago
1
Federal Reserve Bank of St. Louis
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
Goethe-Universität Frankfurt am Main
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
OECD / Directorate for Science, Technology and Industry
1
PapyRossa-Verlags-GmbH und Co. KG <Köln>
1
Rodney L. White Center for Financial Research
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Stanford University / Department of Economics
1
State University of New York at Albany / Department of Economics
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
more ...
less ...
Published in...
All
Working paper / National Bureau of Economic Research, Inc.
95
Journal of advertising research
86
Journal of advertising : official publication of the American Academy of Advertising
63
NBER working paper series
49
International journal of advertising : the quarterly review of marketing communications
34
The review of financial studies
25
American journal of agricultural economics
20
Discussion paper / Centre for Economic Policy Research
20
Journal of business research : JBR
17
Journal of promotion management : JPM
17
Psychology & marketing
17
The American economic review
16
Economic inquiry : journal of the Western Economic Association International
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Working paper
15
International journal of internet marketing and advertising : IJIMA
14
Journal of marketing communications
14
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Health marketing quarterly
13
Journal of current issues and research in advertising : JCIRA
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of financial and quantitative analysis : JFQA
12
Journal of marketing
12
CESifo working papers
11
International journal of electronic marketing and retailing : IJEMR
11
The journal of law & economics
11
American economic journal : a journal of the American Economic Association
10
Journal of political economy
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
The journal of finance : the journal of the American Finance Association
10
Business horizons
9
Discussion paper series / IZA
9
International journal of industrial organization
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of pharmaceutical and healthcare marketing : IJPHM
9
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
9
The journal of consumer marketing
9
Discussion papers / CEPR
8
European journal of marketing : EJM
8
Journal of historical research in marketing
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,485
USB Cologne (EcoSocSci)
31
RePEc
2
EconStor
1
Other ZBW resources
1
Showing
1
-
10
of
2,520
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Combining guaranteed and spot markets in display
advertising
: selling guaranteed page views with stochastic demand
Chen, Bowei
;
Huang, Jingmin
;
Huang, Yufei
;
Kollias, Stefanos
- In:
European journal of operational research : EJOR
280
(
2020
)
3
,
pp. 1144-1159
Persistent link: https://www.econbiz.de/10012132526
Saved in:
2
Exploratory study on variables impacting display
advertising
spend of leading advertisers in the USA
Chakrabarti, Somnath
;
Makhija, Mayank
- In:
Journal of marketing communications
27
(
2021
)
2
,
pp. 176-206
Persistent link: https://www.econbiz.de/10012424773
Saved in:
3
Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
4
Has
advertising
lost its meaning? : views of UK and US millennials : review
Laurie, Sally
;
Mortimer, Kathleen
;
Beard, Fred K.
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 765-782
Persistent link: https://www.econbiz.de/10012179064
Saved in:
5
Brand
advertising
in an access-ownership world : how marketing channels impact message persuasiveness
Harding, Lora Mitchell
;
Schenkel, Mark T.
- In:
Journal of marketing channels : ... distribution …
24
(
2017
)
1/2
,
pp. 51-72
Persistent link: https://www.econbiz.de/10011749105
Saved in:
6
Dynamic pricing and
advertising
for web content providers
Kumar, Subodha
;
Sethi, Suresh P.
- In:
European journal of operational research : EJOR
197
(
2009
)
3
,
pp. 924-944
Persistent link: https://www.econbiz.de/10003839067
Saved in:
7
Operations of online
advertising
services and publishers' option
Srinivasan, A.
;
Kwon, C.
- In:
Journal of the Operational Research Society : OR
63
(
2012
)
5
,
pp. 674-682
Persistent link: https://www.econbiz.de/10009548923
Saved in:
8
Understanding the memory effects in pulsing
advertising
Aravindakshan, Ashwin
;
Naik, Prasad A.
- In:
Operations research
63
(
2015
)
1
,
pp. 35-47
Persistent link: https://www.econbiz.de/10010519515
Saved in:
9
To show or not show : using user profiling to manage internet advertisement campaigns at Chitika
Mookerjee, Radha
;
Kumar, Subodha
;
Mookerjee, Vijay S.
- In:
Interfaces : the INFORMS journal on the practice of …
42
(
2012
)
5
,
pp. 449-464
Persistent link: https://www.econbiz.de/10009661444
Saved in:
10
Legal and ethical challenges of online behavioral targeting in
advertising
Nill, Alexander F.
;
Aalberts, Robert J.
- In:
Journal of current issues and research in advertising : …
35
(
2014
)
2
,
pp. 126-146
Persistent link: https://www.econbiz.de/10010383930
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->