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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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The corporate branding triumvarite : values, promise and behaviour?
Balmer, John M. T. (contributor) - 2004
Persistent link: https://www.econbiz.de/10002590164
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International Corporate Brand Management : Evaluating Standardized Corporate Branding Across Countries
Meierer, Markus - 2011
, Russia, and the USA perceive an internationally standardized corporate brand homogenously as well as if a positive effect on … consumers' product response exists. Secondly he investigates if consumers perceive corporate and product brand as reciprocally …
Persistent link: https://www.econbiz.de/10014015144
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International corporate brand management : evaluating standardized corporate branding accross countries
Meierer, Markus - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008688658
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Family heritage in corporate heritage branding : opportunities and risks
Brunninge, Olof - In: Foundations of corporate heritage, (pp. 259-271). 2017
Persistent link: https://www.econbiz.de/10011656857
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LEGO: moving from a multi-local toy manufacturer to a global brand company
Brandi, Søren; Stecher, Robbert Nickolaj - In: International management : cross-boundary challenges, (pp. 412-423). 2003
Persistent link: https://www.econbiz.de/10001800162
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Marketplace footprints : connecting marketing communication and corporate brands
Spotts, Harlan E.; Weinberger, Marc G. - In: European journal of marketing : EJM 44 (2010) 5, pp. 591-609
Persistent link: https://www.econbiz.de/10003990970
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Business history of general trading companies : proceedings of the Fuji Conference
Yonekawa, Shin'ichi (contributor);  … - 1987
Persistent link: https://www.econbiz.de/10000781508
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The American keiretsu : America's new competitive advantage
Putnam, Laura - In: American business review 16 (1998) 1, pp. 113-122
Persistent link: https://www.econbiz.de/10001233618
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GE's global growth experiment : the company pushed cross-business collaboration
Gulati, Ranjay - In: Harvard business review : HBR 95 (2017) 5, pp. 52-53
Persistent link: https://www.econbiz.de/10011730407