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Marketingdynamik : Re-Launch,...
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United States
Marketing
29,170
Organizational change
26,070
Organisatorischer Wandel
26,035
Deutschland
8,187
Germany
6,939
Theorie
6,548
Theory
6,510
Marketingmanagement
4,820
Strategisches Management
4,637
Marketing management
4,264
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3,295
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3,267
Management
3,110
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3,063
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3,048
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2,954
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2,925
marketing
2,538
Innovationsmanagement
2,417
Beziehungsmarketing
2,311
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2,292
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2,263
Innovation management
2,022
Unternehmenskultur
2,013
Organisationswandel
1,960
Erfolgsfaktor
1,927
Corporate culture
1,888
Marktforschung
1,850
Verbraucherverhalten
1,790
Unternehmenserfolg
1,786
Markenführung
1,754
Markenpolitik
1,738
Brand management
1,736
Werbung
1,695
Führungsstil
1,676
Leadership style
1,668
Firm performance
1,660
Kundenmanagement
1,638
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Kotler, Philip
20
Hartley, Robert F.
7
Tadajewski, Mark
7
Calantone, Roger J.
6
Gaughan, Patrick A.
6
Jones, D. G. Brian
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Zollo, Maurizio
6
Aaker, David A.
5
Day, George S.
5
DePamphilis, Donald M.
5
Garicano, Luis
5
Gulati, Ranjay
5
Keller, Kevin Lane
5
Kumar, V.
5
Lakdawalla, Darius
5
McCarthy, Edmund Jerome
5
Sanidas, Elias
5
Urban, Glen L.
5
Zaltman, Gerald
5
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Cosgrove, Kenneth M.
4
Dholakia, Nikhilesh
4
Ehrlich, Gabriel
4
Goolsbee, Austan
4
Guadalupe, Maria
4
Hubbard, Thomas N.
4
Krueger, Alan B.
4
Kurtz, David L.
4
Lamb, Charles W.
4
Lee, Thomas H.
4
Ruzic, Dimitrije
4
Sheth, Jagdish N.
4
Spiller, Lisa D.
4
Varadarajan, Rajan
4
Weston, J. Fred
4
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American Marketing Association
17
IGI Global
6
NetLibrary, Inc
5
American Management Association
4
National Bureau of Economic Research
4
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
USA / Department of Agriculture
3
USA / General Accounting Office
3
University of Wollongong / Department of Economics
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Bertelsmann Stiftung
2
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
2
Chartered Institute of Marketing
2
Economic Policy Institute <Washington, DC>
2
Edward Elgar Publishing
2
Friedrich-Schiller-Universität Jena
2
Harvard Graduate School of Business Administration
2
INSEAD
2
J. L. Kellogg Graduate School of Management
2
USA / Economic Research Service
2
Verlag Dr. Kovač
2
Academy for Health Services Marketing <Chicago, Ill.>
1
American Management Association / Administrative Services Division
1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Association for Manufacturing Excellence
1
Associazione Italiana di Studio delle Relazioni Industriali
1
Birkbeck College / Department of Economics
1
Brookings Institution
1
CAB International
1
Center for International Financial Service
1
Center for Studies in Higher Education, UC Berkeley
1
Claremont Institute for Economic Policy Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Comparative Labor Law Seminar <6, 2002, Tokio>
1
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Harvard business review : HBR
24
SpringerLink / Bücher
23
Working paper / National Bureau of Economic Research, Inc.
18
Global business and organizational excellence : a review of research & best practices
17
Journal of macromarketing : examining the interactions among markets, marketing, and society
17
Journal of marketing management : MM
17
Journal of business research : JBR
16
Academy of Management journal : AMJ
14
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
14
Journal of change management : an international journal
13
Journal of organizational change management
13
Political marketing in the United States
13
Harvard-Business-Manager : das Wissen der Besten
11
Journal of marketing
11
Journal of marketing education : JME
11
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
10
American journal of agricultural economics
9
Business horizons
9
Faculty & research / Insead : working paper series
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of business ethics : JOBE
9
The journal of applied behavioral science
9
The journal of product innovation management : an international publication of the Product Development & Management Association
9
Does marketing need reform? : fresh perspectives on the future
8
Journal of business-to-business marketing
8
Journal of the Academy of Marketing Science
8
Series / American Marketing Association
8
Discussion paper / Centre for Economic Policy Research
7
Europäische Hochschulschriften / 5
7
Health care management review : HCM review
7
International journal of project management : the journal of The International Project Management Association
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of historical research in marketing
7
MIT sloan management review
7
Marketing intelligence & planning
7
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Journal of enterprise transformation : a joint publication of the Institute of Industrial Engineers and the International Council on Systems Engineering
6
Journal of leadership & organizational studies : JLOS; official journal of the Midwest Academy of Management
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
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ECONIS (ZBW)
2,531
USB Cologne (EcoSocSci)
73
RePEc
7
BASE
1
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date (oldest first)
1
Global Luxury : Organizational Change and Emerging Markets since the 1970s
Donzé, Pierre-Yves
(
ed.
);
Fujioka, Rika
(
ed.
)
-
2018
the innovations in management and
marketing
that have emerged from it. Invaluable for scholars, industry figures, and …
Persistent link: https://www.econbiz.de/10012396592
Saved in:
2
Global luxury : organizational change and emerging markets since the 1970s
Donzé, Pierre-Yves
(
ed.
);
Fujioka, Rika
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011699371
Saved in:
3
Green
marketing
: [challenges and opportunities for the new
marketing
age]
Ottman, Jacquelyn A.
-
1994
-
1994 printing
Persistent link: https://www.econbiz.de/10000508554
Saved in:
4
Comparative management and
marketing
: text and readings
Boddewyn, J.
-
1969
Persistent link: https://www.econbiz.de/10000415813
Saved in:
5
Readings in
marketing
information systems : a new era in
marketing
research
Smith, Samuel V.
;
Brien, Richard H.
;
Stafford, James E.
-
1968
Persistent link: https://www.econbiz.de/10000340503
Saved in:
6
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
7
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10000091537
Saved in:
8
Marketing
management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
9
Strategic
marketing
for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
10
Marketing
research : an applied orientation
Malhotra, Naresh K.
-
1999
-
3. ed
Persistent link: https://www.econbiz.de/10000670855
Saved in:
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