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Marketing luxury goods online
Kluge, Philipp Nikolaus - 2016
Persistent link: https://www.econbiz.de/10011512919
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Estimating advertisers' values for paid search clickthroughs
Laffey, D.; Hunka, C.; Sharp, J. A.; Zeng, Z. - In: Journal of the Operational Research Society : OR 60 (2009) 3, pp. 411-418
Persistent link: https://www.econbiz.de/10003856896
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Unsere Kommunikation der Zukunft : BLOGS, der Meilenstein in der Direktvermarktung
Scoble, Robert; Israel, Shel - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400820
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Internet-Marketing : marktorientiertes E-Business in Deutschland und den USA
Fritz, Wolfgang (ed.) - 2001 - 2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001597077
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Internet-Marketing : Perspektiven und Erfahrungen aus Deutschland und den USA
Fritz, Wolfgang (ed.) - 1999
Persistent link: https://www.econbiz.de/10001395388
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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Nachfrageorientierte Produktgestaltung : ein Ansatz auf Basis der "means-end"-Theorie
Herrmann, Andreas - 1996
Persistent link: https://www.econbiz.de/10000610473
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Preisbündelung : Formen, Theorie, Messung und Umsetzung
Wübker, Georg - 1998
Persistent link: https://www.econbiz.de/10000647324