Narrow search
Showing 1 - 10 of 3,699
Cover Image
Pharmaceutical product placement : simply script or prescription for trouble?
Ta, Sonya; Frosch, Dominick L. - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 98-106
Persistent link: https://www.econbiz.de/10003717439
Cover Image
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 909-924
Persistent link: https://www.econbiz.de/10008736166
Cover Image
Dynamic allocation of pharmaceutical detailing and sampling for long-term profitability
Montoya, Ricardo; Netzer, Oded; Jedidi, Kamel - In: From Little's law to marketing science : essays in …, (pp. 175-209). 2016
Persistent link: https://www.econbiz.de/10011436076
Cover Image
"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Marketing performativity : theories, practices and devices, (pp. 37-60). 2017
Persistent link: https://www.econbiz.de/10011616285
Cover Image
Skepticism toward pharmaceutical advertising in the US and Germany
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: Cross-cultural buyer behavior, (pp. 31-60). 2007
Persistent link: https://www.econbiz.de/10003478103
Cover Image
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius - In: Health marketing quarterly 38 (2021) 1, pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Cover Image
The Effect of Price Caps on Pharmaceutical Advertising : Evidence from the 340b Drug Pricing Program
Hristakeva, Sylvia; Mortimer, Julie Holland; Yde, Eric - National Bureau of Economic Research - 2024
We study the effect of price caps on the provision of costly effort by pharmaceutical firms using variation in drug discounts generated by a price regulation program that allows eligible hospitals to purchase outpatient drugs at steep discounts. These discounts directly affect drug...
Persistent link: https://www.econbiz.de/10014512103
Cover Image
The effects of pharmaceutical marketing and promotion on adverse drug events and regulation
David, Guy; Markowitz, Sara; Richards-Shubik, Seth - In: American economic journal : a journal of the American … 2 (2010) 4, pp. 1-25
Persistent link: https://www.econbiz.de/10008905131
Cover Image
Pharma rebates, pharmacy benefit managers and employer outcomes
Özden Gür Ali; Mantrala, Murali K. - In: Health care management science 13 (2010) 4, pp. 281-293
Persistent link: https://www.econbiz.de/10008732108
Cover Image
Product placement in the pharmaceutical industry : the case of Sinemet in ER
Rubia Orti, Jose Enrique de la; Giner Larza, Eva Maria; … - In: Engaging consumers through branded entertainment and …, (pp. 170-188). 2015
Persistent link: https://www.econbiz.de/10011389602