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Examining scarcity in mobile promotion and purchase intention : the role of location

Sun, Qin; Rajamma, Rajasree K.; Heisley, Deborah D.; … - In: Journal of marketing theory and practice : JMTP 30 (2022) 1, pp. 1-19

Persistent link: https://www.econbiz.de/10013204876

Experience the "ambience" : testing perceptions of ambient advertising innovations between the United States and Indian consumers

Wu, Jun; Arora, Anshu; Arora, Amit - In: International journal of emerging markets 11 (2016) 2, pp. 148-174

Persistent link: https://www.econbiz.de/10011587827

Understanding the price drivers of successful apps in the mobile app market

Roma, Paolo; Dominici, Gandolfo - In: International journal of electronic marketing and … 7 (2016) 2, pp. 159-185

Persistent link: https://www.econbiz.de/10011643584

How many, how often, and how new? : a multivariate profiling of mobile app users

Liu, Feng; Zhao, Shaoqiong; Li, Yang - In: Journal of retailing and consumer services 38 (2017), pp. 71-80

Persistent link: https://www.econbiz.de/10011743138

U.S. consumer m-commerce involvement : using in-depth interviews to propose an acceptance model of shopping apps-based m-commerce

Cheong, Hyuk Jun; Mohammed-Baksh, Sufyan - In: Cogent business & management 6 (2019), pp. 1-18

Persistent link: https://www.econbiz.de/10012621597

Exploring the role of innovation attributes on mobile payment adoption

Arli, Denni; Bakpayev, Marat - In: Journal of consumer marketing 40 (2023) 7, pp. 826-841

Persistent link: https://www.econbiz.de/10014471125

Who are the users of mobile coupons? : a profile of US consumers

Im, Hyunjoo; Ha, Young - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 215-232

Persistent link: https://www.econbiz.de/10009666644

Factors affecting consumers' responses to mobile advertising from a social norm theoretical perspective

Soroa-Koury, Sandra; Yang, Kenneth C. C. - In: Telematics and informatics : an interdisciplinary … 27 (2010) 1, pp. 103-113

Persistent link: https://www.econbiz.de/10003920308

The new paradigm of market transparency : how smartphone apps shape the markets

Donici, Gabriel-Andrei; Diacon, Paula-Elena - In: CES working papers 11 (2019) 4, pp. 320-331

The smartphone apps have revolutionized the markets of goods and services more than other recent technologies. Although they modified the market paradigm in sectors like accommodation, transport, or "gigs", the changes in the way the economics systems function are still widely neglected by the...

Persistent link: https://www.econbiz.de/10012196785

Comparing consumer responses to advertising and non-advertising mobile communications

Nasco, Suzanne Altobello; Bruner, Gordon C. - In: Psychology & marketing 25 (2008) 8, pp. 821-837

Persistent link: https://www.econbiz.de/10003757446

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