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Communicating a made-in-America brand : country-of-origin messaging strategies in the US home furnishings industry
Zatepilina-Monacell, Olga - In: Corporate reputation review : an international journal 17 (2014) 2, pp. 157-168
Persistent link: https://www.econbiz.de/10010383339
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Le pays d'origine : une catégorie cognitive?
Guérin, Anne-Marie; Chandon, Jean-Louis - 1997
Persistent link: https://www.econbiz.de/10001401881
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Us versus them, or us versus everyone? Delineating consumer aversion to foreign goods
Klein, Jill Gabrielle - In: Journal of international business studies : JIBS ; an … 33 (2002) 2, pp. 345-363
of the animosity model of foreign purchase. The study focuses on U.S. consumer views of Japan and Japanese products …
Persistent link: https://www.econbiz.de/10001679421
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A study on the influence of country image on purchase intention of Chinese consumers based on Fishbein's model of reasoned action : focused on USA, Germany, Japan and South Korea
Li, Dongjin; Ahn, Jong-seok; Zhou, Ronghai; Wu, Bo - In: Frontiers of business research in China : selected … 3 (2009) 4, pp. 621-646
Persistent link: https://www.econbiz.de/10003923750
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Three essays on food quality and transaction costs
Yue, Chengyan - 2006
Persistent link: https://www.econbiz.de/10009245334
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Outsourcing destination choices : the role of economic and cultural attributes
Livanis, Grigorios; Robertson, Christopher J.; … - In: International marketing review 33 (2016) 1, pp. 51-87
Persistent link: https://www.econbiz.de/10011540173
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Country-of-origin, social norms and behavioral intentions
Johansson, Johny K. - 1987
Persistent link: https://www.econbiz.de/10001089830
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US consumers' willingness to buy foreign-made products : country-of-origin attitude changes from 1982 to 1990
Lumpkin, James R. - 1996
Persistent link: https://www.econbiz.de/10001215539