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United States
Marketing
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26
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18
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11
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8
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8
Saffer, Henry
8
Seldon, Barry J.
8
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7
Moser, H. R.
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Lakdawalla, Darius
6
Layton, Roger A.
6
Malshe, Avinash
6
Perreault, William D.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Keller, Kevin Lane
5
McCarthy, Edmund Jerome
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Yoon, Sukki
5
Zaltman, Gerald
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Armstrong, Gary
4
Bachmann, Ruediger
4
Boone, Louis E.
4
Calantone, Roger J.
4
Cheong, Yunjae
4
Cosgrove, Kenneth M.
4
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4
Ehrlich, Gabriel
4
Goel, Rajeev K.
4
Hanssens, Dominique M.
4
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National Bureau of Economic Research
5
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Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NetLibrary, Inc
3
USA / Department of Agriculture
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
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Boston College / Department of Economics
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J. L. Kellogg Graduate School of Management
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2
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1
American Management Association / Marketing Division
1
American Management Association, Marketing Division
1
American Society for Public Administration
1
Apress L.P.
1
Art Directors Club <New York, N.Y.>
1
Center for Studies in Higher Education, UC Berkeley
1
Centre for International Economic Studies
1
Communication Advertising and Marketing Education Foundation Ltd.
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference on Marketing, Corporate Social Initiatives, and the Bottom Line <2001, Chapel Hill, NC>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Cornell University / Department of Agricultural, Resource and Managerial Economics
1
Crispin Porter + Bogusky <Miami, Fla.>
1
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1
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1
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1
Fördergesellschaft Marketing an der Universität Augsburg
1
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1
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1
IMP Group
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Working paper / National Bureau of Economic Research, Inc.
30
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
27
International journal of advertising : the quarterly review of marketing communications
24
Journal of business research : JBR
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
21
American journal of agricultural economics
18
Journal of marketing management : MM
17
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
Journal of historical research in marketing
13
Journal of marketing
13
Political marketing in the United States
13
Journal of marketing education : JME
11
Journal of business ethics : JOBE
10
European journal of marketing : EJM
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
The journal of law & economics
9
Does marketing need reform? : fresh perspectives on the future
8
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
8
Journal of marketing communications
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Series / American Marketing Association
8
The advertising and consumer culture reader
8
The journal of media economics
8
Working paper series
8
International journal of industrial organization
7
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association
7
Journal of current issues and research in advertising : JCIRA
7
Marketing intelligence & planning
7
Services marketing quarterly
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
Applied economics
6
Discussion paper / Centre for Economic Policy Research
6
Enterprise & society : the international journal of business history
6
International journal of advertising : the review of marketing communications
6
Journal of agricultural and applied economics
6
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ECONIS (ZBW)
1,803
USB Cologne (EcoSocSci)
59
RePEc
8
BASE
1
Other ZBW resources
1
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Suggesting a more effective way to use the promotional mix in services
Loda, Marsha D.
- In:
Services marketing quarterly
35
(
2014
)
4
,
pp. 304-320
Persistent link: https://www.econbiz.de/10010465668
Saved in:
2
Marketing
, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014514544
Saved in:
3
Marketing
, other intangibles, and output growth in 61 United States industries
Sveikauskas, Leo
;
Soloveichik, Rachel
;
Garner, Corby
; …
-
2023
Persistent link: https://www.econbiz.de/10014447686
Saved in:
4
Marketing
im Zeitalter der "Compunications" : neue Chancen durch Computer u. Telekommunikation
Buzzell, Robert Dow
(
ed.
)
-
1988
Persistent link: https://www.econbiz.de/10000735521
Saved in:
5
Dictionary of
marketing
&
advertising
Baker, Michael John
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000806150
Saved in:
6
Motivation research : its practice and uses for
advertising
,
marketing
, and other business purposes
Henry, Harry
-
1958
Persistent link: https://www.econbiz.de/10000674653
Saved in:
7
The control revolution : technological and economic origins of the information society
Beniger, James R.
;
Beniger, James Ralph
-
1986
Persistent link: https://www.econbiz.de/10000087218
Saved in:
8
Changing the company
Roehm, Julie
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 254-265)
.
2008
Persistent link: https://www.econbiz.de/10003755926
Saved in:
9
From submarines to suburbs : selling a better America, 1939 - 1959
Henthorn, Cynthia Lee
-
2006
Persistent link: https://www.econbiz.de/10003321105
Saved in:
10
The wail street journal on
marketing
Alsop, Ronald
-
1986
Persistent link: https://www.econbiz.de/10003462476
Saved in:
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