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Consumer behaviour
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Melanthiou, Yioula
6
Kitchen, Philip J.
4
Dennis, Charles
3
Melewar, T. C.
2
Ali, Maged
1
Barrio-García, Salvador del
1
Bian, Xuemei
1
Christoforou, Tandy
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Cuomo, Maria Teresa
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Foroudi, Pantea
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Gupta, Suraksha
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Jayawardhena, Chanaka
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Kim, Ilchul
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1
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Journal of promotion management : JPM
3
International journal of technology marketing : IJTMkt
2
Journal of marketing management : MM
2
European journal of marketing : EJM
1
Flagship marketing : concepts and places
1
International studies of management and organization
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Journal of advertising research
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The synergy of business theory and practice : advancing the practical application of scholarly research
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ECONIS (ZBW)
15
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1
Guest editorial: Marketing communication of brands and products in the new era
Melanthiou, Yioula
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 275-277
Persistent link: https://www.econbiz.de/10009621086
Saved in:
2
Special issue: Marketing communication of brands and products in the new era
Melanthiou, Yioula
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009621083
Saved in:
3
Special issue: Success through innovation, reputation, and location
Melanthiou, Yioula
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010489072
Saved in:
4
Special issue: Building new business models for success
Melanthiou, Yioula
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010490525
Saved in:
5
Special issue: innovation and new marketing channels
Melanthiou, Yioula
(
ed.
)
-
2015
Persistent link: https://www.econbiz.de/10011478563
Saved in:
6
The practicable aspect of the Omni-channel retailing strategy and its impact on customer loyalty
Christoforou, Tandy
;
Melanthiou, Yioula
- In:
The synergy of business theory and practice : advancing …
,
(pp. 239-260)
.
2019
Persistent link: https://www.econbiz.de/10012105754
Saved in:
7
Flagship shopping centres
Dennis, Charles
- In:
Flagship marketing : concepts and places
,
(pp. 74-90)
.
2008
Persistent link: https://www.econbiz.de/10003827358
Saved in:
8
Integrated marketing communications : practice leads theory
Kitchen, Philip J.
;
Kim, Ilchul
;
Schultz, Don E.
- In:
Journal of advertising research
48
(
2008
)
4
,
pp. 531-546
Persistent link: https://www.econbiz.de/10003797968
Saved in:
9
Advertising self-regulation : clearance processes, effectiveness and future research agenda
Bian, Xuemei
;
Kitchen, Philip
;
Cuomo, Maria Teresa
- In:
The marketing review
11
(
2011
)
4
,
pp. 393-414
Persistent link: https://www.econbiz.de/10009485833
Saved in:
10
Marketing communications in a post-modern world
Kitchen, Philip J.
;
Proctor, Tony
- In:
Journal of business strategy
36
(
2015
)
5
,
pp. 34-42
Persistent link: https://www.econbiz.de/10011504054
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