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Measuring Students’ Perceived Higher Education Service Quality : A Segmental Approach to Scale Development and Validation
Agrawal, Anand; Tan, Vie; Jain, Shruti - 2013
The approach of developing a generic scale to measure service quality found in quality measurement literature has long been overlooking the fact that marketing in almost all industries has adopted a segmental approach. A generic scale may not provide sufficient insights to the determinants of...
Persistent link: https://www.econbiz.de/10014038585
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Understanding how satisfactory service relationships can be mutually beneficial in the higher education context
Malhotra, Neeru; Frech, Bernadette; Leeflang, Peter; … - In: European journal of marketing 57 (2023) 2, pp. 562-598
Persistent link: https://www.econbiz.de/10013502596
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Antecedents and consequences of university perceived value, according to graduates : the moderating role of Higher Education involvement
Doña Toledo, Luis; Luque Martínez, Teodoro; … - In: International review on public and non-profit marketing 14 (2017) 4, pp. 535-565
Persistent link: https://www.econbiz.de/10011956211
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Beyond SERVQUAL : the competitive forces of higher education in Singapore
Yeo, Roland K.; Li, Jessica - In: Total quality management & business excellence : an … 25 (2014) 2, pp. 95-123
Persistent link: https://www.econbiz.de/10010234654
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Does reputation lead to student loyalty? : the case of a private higher education institution, a state university, and a local college
Lacap, Jean Paolo; Cortez, Jaime V. - In: The South East Asian journal of management 17 (2023) 2, pp. 26-49
Persistent link: https://www.econbiz.de/10014429021
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An application of the performance-evaluation model for e-learning quality in higher education
Martínez-Caro, Eva; Cegarra Navarro, Juan Gabriel; … - In: Total quality management & business excellence : an … 26 (2015) 5/6, pp. 632-647
Persistent link: https://www.econbiz.de/10011305620
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Factors influencing student satisfaction in universities in the Gulf region : does gender of students matter?
Parahoo, Sanjai K.; Harvey, Heather L.; Tamim, Rana M. - In: Journal of marketing for higher education 23 (2013) 2, pp. 135-154
Persistent link: https://www.econbiz.de/10010232463
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PAKSERV : measuring higher education service quality in a collectivist cultural context
Kashif, Muhammad; Thurasamy Ramayah; Syamsulang Sarifuddin - In: Total quality management & business excellence : an … 27 (2016) 3/4, pp. 265-278
Persistent link: https://www.econbiz.de/10011558175
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The effect of gender and nationality on service quality in Malaysian higher education
Ansary, Amin; Sreenivasan Jayashree; Malarvizhi, … - In: The journal of developing areas 48 (2014) 4, pp. 97-118
Persistent link: https://www.econbiz.de/10010430748
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Student co-creation behavior in higher education : the role of satisfaction with the university experience
Elsharnouby, Tamer H. - In: Journal of marketing for higher education 25 (2015) 2, pp. 238-262
Persistent link: https://www.econbiz.de/10011497297