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OBD : the business of illusion and the illusion of business
Conley, Lucas - 2008
Persistent link: https://www.econbiz.de/10004397537
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Corporate reputation : brand and communication
Roper, Stuart - 2012
Persistent link: https://www.econbiz.de/10009498192
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Personality not included : why companies lose their authenticity and how great brands get it back
Bhargava, Rohit - 2008
Persistent link: https://www.econbiz.de/10004908093
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Accidental branding : how ordinary people build extraordinary brands
Vinjamuri, David - 2008
Persistent link: https://www.econbiz.de/10004908411
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Trump University branding 101 : how to build the most valuable asset of any business
SEXTON, DONALD E. - 2008
Persistent link: https://www.econbiz.de/10004920608
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Conversational capital : how to create stuff people will love to talk about
Cesvet, Bertrand; Babinski, Tony; Alper, Eric - 2009
Persistent link: https://www.econbiz.de/10004921676
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The truth about brands : [marketing is courtship, not combat... ]
Till, Brian; Heckler, Donna - 2008
Persistent link: https://www.econbiz.de/10004924347
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Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James - 2008
Persistent link: https://www.econbiz.de/10004927350
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Positioning for professionals : how professional knowledge firms can differentiate their way to success
Williams, Tim - 2010
Persistent link: https://www.econbiz.de/10008686870