Ansehen und Glaubwürdigkeit sind Chefsache Seit der beispiellosen Vertrauenskrise des globalen Wirtschafts- und Finanzsystems ist Umdenken angesagt: Die Glaubwürdigkeit vieler Unternehmen und CEOs steht auf dem Prüfstand. Aber Reputation ist nicht kurzfristig <käuflich>; nachhaltig kann sie nur durch...</käuflich>

What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions...

Reputation is one of the most complex assets of an organization. Despite the call for consistent management of corporate reputatation, comprehensive approaches to measure and steer a company's reputation are still in their infancy. Reputation management aims at creating a balance between...

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder...