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Bridging marketing theory : practice gap to enhance firm performance : introduction to the special issue
Foltean, Florin Sabin - In: Journal of business research : JBR 104 (2019), pp. 520-528
Persistent link: https://www.econbiz.de/10012105188
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Handbook of marketing
Weitz, Barton A. (ed.); Wensley, Robin (ed.) - 2006 - Paperback ed.
Persistent link: https://www.econbiz.de/10000322189
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Handbook of marketing
Weitz, Barton A. (contributor); Wensley, Robin (contributor) - 2002 - Online-Ausg.
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many … of the traditional boundaries and domains within marketing have been subject to change …
Persistent link: https://www.econbiz.de/10013207899
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Luxury firms in China : the role of design and marketing capabilities
Bettiol, Marco; Chiarvesio, Maria; Di Maria, Eleonora; … - In: Global business review 17 (2016) 6, pp. 1269-1279
Persistent link: https://www.econbiz.de/10011665141
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Effects of marketing indicators application on brand evaluation
Janjić, Ljubica; Arsić, Ljiljana; Anđelković, Žaklina - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 13 (2022) 2, pp. 91-98
Persistent link: https://www.econbiz.de/10013548915
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Country of brand origin positioning and financial performance : effects on internationalized companies from an emerging market
Porto, Rafael Barreiros; Akitaya, Paula Borges Gomes; … - In: International journal of emerging markets 18 (2023) 8, pp. 1808-1826
Persistent link: https://www.econbiz.de/10014333936
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The impact of entrepreneurial marketing on new venture brand image and performance : a capability perspective
Wijekoon, Sayuri; O'Cass, Aron; Vesal, Mahdi - In: European journal of marketing 58 (2024) 6, pp. 1463-1492
Persistent link: https://www.econbiz.de/10015075627
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Winning e-brand strategies : developing your on-line business profitability
Brighty, Martin; Markham, Dean - 2002
Persistent link: https://www.econbiz.de/10001698021
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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941