country development is still lagging behind. In this respect, the lack of a proper marketing and business approach is present … neglect marketing by being mainly sales-oriented; they do produce what they think is good for the costumers and then use lots … emphasis on perception of marketing and the role of consumers for SMEs in the country. In particular, the paper tries to …

Die unternehmenspolitische Bedeutung des Marketing ist seit langem umstritten. Diese Untersuchung belegt empirisch …

, die sich unter den Begriff Marketing Performance Management zusammenfassen lassen... …