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Contribution of corporate social responsibility on SMEs' performance in an emerging market – the mediating roles of brand trust and brand loyalty
Le Thanh Tiep; Huan Quang Ngo; Aureliano-Silva, Leonardo - In: International journal of emerging markets 18 (2023) 8, pp. 1868-1891
Persistent link: https://www.econbiz.de/10014333942
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The effect of CRM stages along with brand images and values on sustainable corporate performance
Mishra, Hari Govind; Sinha, P. K.; Singh, Sarabjot - In: International journal of electronic customer … 8 (2014) 1/3, pp. 31-50
Persistent link: https://www.econbiz.de/10011471090
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Building a competitive advantage based on transparency : when and why does transparency matter for corporate social responsibility?
Liu, Yeyi; Heinberg, Martin; Huang, Xuan; Eisingerich, … - In: Business horizons 66 (2023) 4, pp. 517-527
Persistent link: https://www.econbiz.de/10014333502
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The antecedents of corporate reputation and image and their impacts on employee commitment and performance : the moderating role of CSR
Almeida, Maria da Graça Marques Casimiro; Coelho, Arnaldo - In: Corporate reputation review : an international journal 22 (2019) 1, pp. 10-25
Persistent link: https://www.econbiz.de/10012035763
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Impact of CSR on non-financial performance and the mediating role of trust and reputation : Indian manufacturing employees’ perspectives
Dasgupta, Shilpee A.; Bhatia, Mayank; Singh, Upasana; … - In: International review on public and non-profit marketing 19 (2022) 2, pp. 391-412
Persistent link: https://www.econbiz.de/10013268093
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How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu - In: Journal of international consumer marketing 34 (2022) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
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Psychological effect of brand image and brand reputation on sustainable firm performance in Indonesian logistics
Negara, Danes Jaya; Mantikei, Bambang; Meitiana; … - In: Contemporary economics 14 (2020) 4, pp. 428-443
The study examines the relationship between brand image, brand reputation, brand goodwill, and sustainable firm … performance (FP). The purpose was to examine the psychological effect of brand image and brand reputation on sustainable FP of … logistics companies. Results of the study highlighted that brand image and brand reputation has significant psychological effect …
Persistent link: https://www.econbiz.de/10012422615
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Exploring the relationship between customer loyalty and financial performance of banks : customer open innovation perspective
Ur Rashid, Md. Harun; Nurunnabi, Mohammad; Mahfuzur Rahman - In: Journal of open innovation : technology, market, and … 6 (2020) 4/108, pp. 1-19
In the age of technology, continuous innovation is the ultimate motto of the financial sector to attract customers. Firms in the financial sector must be innovative in terms of service quality and operational performance to obtain customer loyalty and gain financial stability. A dearth of...
Persistent link: https://www.econbiz.de/10012297683
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Corporate social responsibility and enterprise performance : the chain mediating effect test based on corporate reputation and brand value
Lu, Xiaojian; Zhang, Han; Zhang, Minqiang; Chen, Yanfen - In: Journal of information & knowledge management : JIKM 22 (2023) 5, pp. 1-21
Persistent link: https://www.econbiz.de/10014494201
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Does entrepreneurship and corporate social responsibility act as catalyst towards firm performance and brand value?
Gherghina, Ştefan Cristian; Simionescu, Liliana Nicoleta - In: International journal of economics and finance 7 (2015) 4, pp. 23-34
Persistent link: https://www.econbiz.de/10010515853