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Varadarajan, Rajan - 2018

Persistent link: https://www.econbiz.de/10011803914

Srinivasan, Raji; Sridhar, Shrihari; Narayanan, Sriram; … - In: Journal of retailing 89 (2013) 2, pp. 126-139

Persistent link: https://www.econbiz.de/10009757409

Sridhar, Shrihari; Narayanan, Sriram; Srinivasan, Raji - In: Journal of the Academy of Marketing Science 42 (2014) 3, pp. 277-290

Persistent link: https://www.econbiz.de/10010363999

Ahsan, Faisal M.; Sinha, Ashutosh Kumar; Srinivasan, Raji - In: Management and organization review : MOR ; the official … 16 (2020) 4, pp. 867-906

Persistent link: https://www.econbiz.de/10012306032

Srinivasan, Raji; Ramani, Nandini - In: Handbook of research on new product development, (pp. 127-145). 2019

Persistent link: https://www.econbiz.de/10012125117

Ramani, Nandini; Srinivasan, Raji - In: Journal of marketing 83 (2019) 5, pp. 97-114

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Vadakkepatt, Gautham Gopal; Shankar, Venkatesh; … - In: MSI reports : working paper series (2010) 3, pp. 45-95

Persistent link: https://www.econbiz.de/10008841379

Vadakkepatt, Gautham; Shankar, Venkatesh; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 49 (2021) 6, pp. 1088-1108

Persistent link: https://www.econbiz.de/10012659696

Otto, Ashley S.; Szymanski, David M.; Varadarajan, Rajan - In: Journal of the Academy of Marketing Science 48 (2020) 3, pp. 543-564

Persistent link: https://www.econbiz.de/10012290971

Varadarajan, Rajan; White, J. Chris; Jayachandran, Satish - In: Future-focused strategic marketing, (pp. 159-195). 2019

Persistent link: https://www.econbiz.de/10012165345