In the age of technology, continuous innovation is the ultimate motto of the financial sector to attract customers. Firms in the financial sector must be innovative in terms of service quality and operational performance to obtain customer loyalty and gain financial stability. A dearth of...

The ability to demonstrate the impact of marketing action on firm financial performance is crucial for evaluating, justifying and optimizing the expenditure of a firm's marketing resources. This presents itself as a formidable task when one considers both the variety and potential influence of...

Objective – The paper aims to develop a conceptual framework to study the relationship between strategic resources and business performance.Methodology/Technique – Reviews of published works to explore the concept of strategic resources and business performance.Findings – The decisions to...