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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
marketing initiatives, the ability to communicate online current and past Corporate Sustainability (CS) actions (substantive …The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted … approach and to evaluate the impact of the sustainability strategies implemented on their financial performance. The research …
Persistent link: https://www.econbiz.de/10011824443
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Green human capital readiness and business performance : do green market orientation and green supply chain management matter?
Tjahjadi, Bambang; Bagus Gde Adhista Agastya; Soewarno, … - In: Benchmarking : an international journal 30 (2023) 10, pp. 3884-3905
Persistent link: https://www.econbiz.de/10014502513
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Insights into rising environmental concern: prompt corporate social responsibility to mediate green marketing perspective
Mo, Zhang; Cong Phan The; Sanyal, Shouvik; Wanich Suksatan - In: Economic research 35 (2022) 1,5, pp. 5097-5113
Persistent link: https://www.econbiz.de/10014413989
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Green marketing orientation and environmental and social performance of hospitality firms in South Africa
Fatoki, Olawale - In: Foundations of Management : the journal of Warsaw … 11 (2019) 1, pp. 277-290
increased in recent times. The study empirically tested the relationship between green marketing orientation (GMO) and …
Persistent link: https://www.econbiz.de/10012125115
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Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer; Agyabeng-Mensah, Yaw; Baah, Charles; … - In: The journal of business & industrial marketing 38 (2023) 10, pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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Promoting sustainable development : multiple mediation effects of green value co-creation and green dynamic capability between green market pressure and firm performance
Huang, Shi-Zheng; Tian, Hong-Hong; Onanong Cheablam - In: Corporate social responsibility and environmental management 31 (2024) 2, pp. 1063-1078
Persistent link: https://www.econbiz.de/10014507067
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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26
. These findings indicate that organizations should emphasize on GSCM practices in their operations to reap sustainability …
Persistent link: https://www.econbiz.de/10012625787
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Effect of green marketing orientation dimensions on green innovation and organizational performance : a mediation-moderation analysis
Negi, Raghuveer; Gupta, Amit; Gaur, Vidhu - In: Business strategy and the environment 32 (2023) 8, pp. 5435-5458
Persistent link: https://www.econbiz.de/10014466619
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Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Usman Khizar, Hafiz Muhammad; Iqbal, Muhammad Jawad; … - In: Journal of macromarketing 44 (2024) 2, pp. 534-552
Persistent link: https://www.econbiz.de/10014584753