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Telemarketing in action : a handbook of marketing and sales applications
Stevens, Michael - 1995
Persistent link: https://www.econbiz.de/10000542114
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Marketing or sales : the executive decision
Lee, Hei Wei; Scott, Crystal J. - In: Journal of business strategy 36 (2015) 5, pp. 43-49
Persistent link: https://www.econbiz.de/10011504114
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Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
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Creating a revenue advantage through sales and marketing excellence
Warner, John (contributor) - In: Value creation : strategies for the chemical industry, (pp. 269-279). 2006
Persistent link: https://www.econbiz.de/10003222280
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Aligning sales and marketing to enhance customer value and drive company results
Zoltners, Andris A.; Sinha, Prabhakant; Lorimer, Sally E. - In: Kellogg on marketing, (pp. 373-392). 2010
Persistent link: https://www.econbiz.de/10008664271
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The role of sales and marketing in market-oriented companies
Goetz, Oliver; Hoelter, Ann-Kristin; Krafft, Manfred - In: The journal of personal selling & sales management : JPSSM 33 (2013) 4, pp. 353-371
Persistent link: https://www.econbiz.de/10010247631
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The dual mechanism of sales capabilities in influencing organizational performance
Guenzi, Paolo; Sajtos, Laszlo; Troilo, Gabriele - In: Journal of business research : JBR 69 (2016) 9, pp. 3707-3713
Persistent link: https://www.econbiz.de/10011515242
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Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida; O'Cass, Aron; Ngo, Liem Viet - In: Journal of strategic marketing 22 (2014) 5, pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
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Performance in B2B sales : an explanation of how channel management and communication influence a firm's performance
Maier, Günther - In: Naše gospodarstvo : NG 67 (2021) 3, pp. 38-48
the impact of different marketing channels in the industry regarding performance factors remains scarce. The performance …
Persistent link: https://www.econbiz.de/10012664721
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What makes more, better? An exploratory study on the effects of firm-level commercial operations attributes on pharmaceutical business performance
Chressanthis, George A.; Eisenstein, Eric M.; Barbro, … - In: Journal of medical marketing : device, diagnostic and … 15 (2015) 1/2, pp. 10-25
Persistent link: https://www.econbiz.de/10011618088