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~subject:"Unternehmenserfolg"
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Unternehmenserfolg
Consumer behaviour
45
Konsumentenverhalten
43
Brand management
31
Markenführung
30
Marketing management
25
Marketingmanagement
24
Social Web
22
Social web
22
Beziehungsmarketing
21
Relationship marketing
21
Firm performance
20
Marketing
20
Brand image
17
Bibliometrics
16
Markenimage
16
USA
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United States
16
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Internationales Marketing
15
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14
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Brand
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Markenartikel
13
Advertising
11
Creativity
11
Customer satisfaction
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11
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10
Service quality
10
Supplier relationship management
10
Theory
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Wine
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Dienstleistungsqualität
9
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Katsikeas, Constantine S.
15
Robson, Matthew J.
6
Pitt, Leyland F.
4
Leonidou, Leonidas C.
3
Morgan, Neil A.
3
Spyropoulou, Stavroula
3
Bello, Daniel C.
2
Berthon, Pierre R.
2
Caruana, Albert
2
Balabanis, George
1
Barnes, Bradley R.
1
Brenčič, Maja Makovec
1
Chakrabarti, Ronika
1
Chari, Simos
1
Christodoulides, Paul
1
Ewing, Michael
1
Fotiadis, Thomas A.
1
Hong, Junjie
1
Hulland, John
1
Hult, G. Tomas M.
1
Jayachandran, Satish
1
Kafouros, Mario
1
Kaleka, Anna
1
Koufopoulos, Dimitrios
1
Kumar, Binay
1
Mavroudi, Eva
1
Mengüç, Bülent
1
Mishra, Sagarika
1
Mitręga, Maciej
1
Monkhouse, Lien L.
1
Morgan, Robert
1
Musarra, Giuseppe
1
Pfajfar, Gregor
1
Piercy, Nigel
1
Pramböck, Barbara
1
Schlegelmilch, Bodo B.
1
Shoham, Aviv
1
Skarmeas, Dionysis
1
Somosi, Agnes
1
Vardarsuyu, Merve
1
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of financial services marketing : JFSM
2
Journal of marketing
2
Journal of world business : JWB
2
British journal of management : BJM
1
European journal of marketing : EJM
1
International business review : the official journal of the European International Business Academy
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
Journal of management studies : JMS
1
Journal of the Academy of Marketing Science
1
Management international review : mir ; journal of international business
1
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The international journal of human resource management
1
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ECONIS (ZBW)
20
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1
Goal orientation effects on behavior and performance : evidence from international sales agents in the Middle East
Chakrabarti, Ronika
;
Barnes, Bradley R.
;
Berthon, Pierre R.
- In:
The international journal of human resource management
25
(
2014
)
2
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010231556
Saved in:
2
Drivers and performance outcomes of trust in international strategic alliances: the role of organizational complexity
Robson, Matthew J.
;
Katsikeas, Constantine S.
;
Bello, …
- In:
Organization science : a journal of the Institute for …
19
(
2008
)
4
,
pp. 647-665
Persistent link: https://www.econbiz.de/10003757016
Saved in:
3
Does accommodating a self-serving partner in an international marketing alliance pay off?
Bello, Daniel C.
;
Katsikeas, Constantine S.
;
Robson, …
- In:
Journal of marketing
74
(
2010
)
6
,
pp. 77-93
Persistent link: https://www.econbiz.de/10008702739
Saved in:
4
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Morgan, Neil A.
;
Katsikeas, Constantine S.
;
Vorhies, …
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
2
,
pp. 271-289
Persistent link: https://www.econbiz.de/10009524891
Saved in:
5
Environmentally friendly export business strategy : its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.
;
Fotiadis, Thomas A.
; …
- In:
International business review : the official journal of …
24
(
2015
)
5
,
pp. 798-811
Persistent link: https://www.econbiz.de/10011372710
Saved in:
6
Emergent marketing strategies and performance : the effects of market uncertainty and strategic feedback systems
Chari, Simos
;
Katsikeas, Constantine S.
;
Balabanis, George
- In:
British journal of management : BJM
25
(
2014
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10010364115
Saved in:
7
Assessing performance outcomes in marketing
Katsikeas, Constantine S.
;
Morgan, Neil A.
;
Leonidou, …
- In:
Journal of marketing
80
(
2016
)
2
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011458667
Saved in:
8
The influence of desire for control on monitoring decisions and performance outcomes in strategic alliances
Musarra, Giuseppe
;
Robson, Matthew J.
;
Katsikeas, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 10-21
Persistent link: https://www.econbiz.de/10011503391
Saved in:
9
An examination of branding advantage in export ventures
Spyropoulou, Stavroula
;
Skarmeas, Dionysis
;
Katsikeas, …
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 910-935
Persistent link: https://www.econbiz.de/10009231676
Saved in:
10
Factors influencing international joint venture performance : theoretical perspectives, assessment, and future directions
Robson, Matthew J.
;
Leonidou, Leonidas C.
;
Katsikeas, …
- In:
Management international review : mir ; journal of …
42
(
2002
)
4
,
pp. 385-418
Persistent link: https://www.econbiz.de/10001716983
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