Usman Ahmad Qadri; Mazuri Abd Ghani; Sheikh, Muhammad Azhar - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 120-142
reputation and investors' behavioral decision-making in the context of Pakistan stock exchange (PSX). Specifically, an attempt is … image, emotional attachment, and corporate reputation. The data collectedfrom 220 individual small equity investors, who … help of SPSS.Results confirmed the partial mediation effect of emotional attachment between corporate reputation and …