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Renault-Nissan : a study into the advantages of a prior strategic alliance in the development of a post-merger corporate identity
Melewar, T. C.; Stark, David; Karaosmanoǧlu, Elif - In: Contemporary thoughts on corporate branding and …, (pp. 187-204). 2008
Persistent link: https://www.econbiz.de/10003773435
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Adding new dimensions to corporate identity management and corporate communication : exploring the sensory perspective
Bartholmé, Roland H.; Melewar, T. C. - In: The marketing review 9 (2009) 2, pp. 155-169
Persistent link: https://www.econbiz.de/10003849716
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Special issue: corporate branding, identity and communications
Melewar, T. C. (contributor) - 2006
Persistent link: https://www.econbiz.de/10003458847
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Explicating the relationship between identity and culture : a multi-perspective conceptual model
Vella, Kevin James; Melewar, T. C. - In: Facets of corporate identity, communication, and reputation, (pp. 3-34). 2008
Persistent link: https://www.econbiz.de/10003690294
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Facets of corporate identity, communication, and reputation
Melewar, T. C. (ed.) - 2008
Persistent link: https://www.econbiz.de/10003517706
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Remodelling the corporate visual identity construct : a reference to the sensory and auditory dimension
Bartholmé, Roland H.; Melewar, T. C. - In: Corporate communications : an international journal 16 (2011) 1, pp. 53-64
Persistent link: https://www.econbiz.de/10008991209
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Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.; Melewar, T. C. - In: Marketing intelligence & planning 29 (2011) 2, pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
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Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C. (contributor) - In: Journal of world business : JWB 48 (2013) 3, pp. 285-359
Persistent link: https://www.econbiz.de/10009771808
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Introduction: Global business management for sustainability and competitiveness : the role of corporate branding, corporate identity and corporate reputation
Melewar, T. C.; Gupta, Suraksha; Czinkota, Michael R. - In: Journal of world business : JWB 48 (2013) 3, pp. 285-286
Persistent link: https://www.econbiz.de/10009771809
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Employee occupational identity
Jerez-Jerez, Maria J.; Melewar, T. C.; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 289-306). 2022
Persistent link: https://www.econbiz.de/10012609401