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Networks in marketing
Iacobucci, Dawn (contributor) - 1996 - Online-Ausg.
Persistent link: https://www.econbiz.de/10013208043
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Tie strength, embeddedness, and social influence : a large-scale networked experiment
Aral, Sinan; Walker, Dylan - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1352-1370
Persistent link: https://www.econbiz.de/10010381871
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Free-riding in products with positive network externalities : empirical evidence from a large mobile network
Belo, Rodrigo; Ferreira, Pedro - In: MIS quarterly 46 (2022) 1, pp. 401-430
Persistent link: https://www.econbiz.de/10013286233
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The influence of online social networks on performance of small and medium enterprises : an empirical investigation of the online business to business network XING
Zaglia, Melanie E.; Waiguny, Martin K. J.; Abfalter, Dagmar - In: International journal of entrepreneurial venturing 7 (2015) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10011508734
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Research on the influencing factors of customer referral behavior based on social network : application in the catering industry
Shao, Jing-bo; Zhang, Jun-hui; Guo, Bei-bei - In: The journal of high technology management research 25 (2014) 2, pp. 163-171
Persistent link: https://www.econbiz.de/10010437022
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Using social network analysis to explain communication characteristics of travel-related electronic word-of-mouth on social networking sites
Luo, Qiuju; Zhong, Dixi - In: Tourism management : research, policies, practice 46 (2015), pp. 274-282
Persistent link: https://www.econbiz.de/10010486223
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The social network antecedents to consumer engagement : revealing how consumers' conversations influence online engagement behaviors
Qu, Yan; Saffer, Adam J.; Riffe, Daniel - In: Corporate communications : an international journal 27 (2022) 2, pp. 226-244
Persistent link: https://www.econbiz.de/10013162791
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A social network research paradigm for marketing : a review and research agenda
Gupta, Aditya; Saboo, Alok - In: Marketing accountability for marketing and …, (pp. 233-261). 2021
Persistent link: https://www.econbiz.de/10012654242
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Franchise network relationships and word of mouth communication in social media networks
Sashi, C. M.; Brynildsen, Gina - In: Industrial marketing management : the international … 102 (2022), pp. 153-163
Persistent link: https://www.econbiz.de/10013259047
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An influence framework on product word-of-mouth (WoM) measurement
Chen, Kun; Luo, Peng; Wang, Huaiqing - In: Information & management : the internat. journal of … 54 (2017) 2, pp. 228-240
Persistent link: https://www.econbiz.de/10011653517