Narrow search
Showing 1 - 10 of 38
Cover Image
Hedonic or utilitarian buying behaviours : what values do young adult customers seek in online group buying
Rudawska, Edyta; Petljak, Kristina; Stulec, Ivana - In: International journal of business performance management 16 (2015) 2/3, pp. 182-197
Persistent link: https://www.econbiz.de/10011317303
Cover Image
Shopping well-being : is it just a matter of pleasure or doing the task? The role of shopper's gender and self-congruity
El Hedhli, Kamel; Zourrig, Haithem; Chebat, Jean-Charles - In: Journal of retailing and consumer services 31 (2016), pp. 1-13
Persistent link: https://www.econbiz.de/10011528465
Cover Image
Toward the development of hedonic-utilitarian measures of retail service
Bradley, Gregory T.; LaFleur, Elizabeth K. - In: Journal of retailing and consumer services 32 (2016), pp. 60-66
Persistent link: https://www.econbiz.de/10011556613
Cover Image
Relationships among utilitarian and hedonic values, brand affect and brand trust in the smartphone industry
Dastan, Ikram; Gecti, Fatih - In: Journal of management research 6 (2014) 2, pp. 124-139
Persistent link: https://www.econbiz.de/10010430618
Cover Image
Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin; Bhat, Subodh; Lee, Yikuan - In: Journal of business research : JBR 68 (2015) 1, pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
Cover Image
Hedonic and utilitarian motivations behind shopping and research behaviors : theory and evidence
Franz, Wan-ju Iris - In: International journal of applied behavioral economics : … 3 (2014) 3, pp. 17-30
Persistent link: https://www.econbiz.de/10010433952
Cover Image
Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values
Yuan, Chunlin; Zhang, Chenlei; Wang, Shuman - In: Journal of retailing and consumer services 65 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013169569
Cover Image
Perspective of utilitarian and hedonic shopping values : an empirical study
Jena, R. K. - In: Indian journal of economics & business : IJEB 17 (2018) 1, pp. 205-212
Persistent link: https://www.econbiz.de/10012649183
Cover Image
The effect of convenience store dessert on consumers value and satisfaction
Cha, Seong Soo; Lee, Su-Han - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 3, pp. 191-199
Persistent link: https://www.econbiz.de/10012667341
Cover Image
Hedonic consumption pathway vs. acquisition-transaction utility pathway : an empirical comparison of Airbnb and hotels
Li, Jing; Hudson, Simon; So, Kevin Kam Fung - In: International journal of hospitality management 94 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012495040