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Marketing the $35 Akash tablet
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Value creation
India
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Roy, Sanjit
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Value co-creation with Internet of things technology in the retail industry
Balaji, M. S.
;
Roy, Sanjit
- In:
Journal of marketing management : MM
33
(
2017
)
1/2
,
pp. 7-31
Persistent link: https://www.econbiz.de/10011690527
Saved in:
2
Customers' motives to co-create in smart services interactions
Roy, Sanjit
;
Gaganpreet Singh
;
Hatton, Corey
;
Dey, Bidit
; …
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
Saved in:
3
The antecedents and consequences of value co-creation behaviors in a hotel setting : a two-country study
Roy, Sanjit
;
Balaji, M. S.
;
Soutar, Geoffrey N.
;
Jiang, …
- In:
The Cornell hospitality quarterly
61
(
2020
)
3
,
pp. 353-368
Persistent link: https://www.econbiz.de/10012259308
Saved in:
4
Value co-creation through social innovation : a study of sustainable strategic alliance in telecommunication and financial services sectors in Bangladesh
Babu, Mujahid Mohiuddin
;
Dey, Bidit Lal
;
Rahman, Mizan
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 13-27
Persistent link: https://www.econbiz.de/10012289115
Saved in:
5
Digitally enabled value co-creation at the bottom of the pyramid : editorial
Roy, Sanjit
;
Dey, Bidit Lal
;
Dwivedi, Yogesh Kumar
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 813-815
Persistent link: https://www.econbiz.de/10012607844
Saved in:
6
Market development and value creation for low socioeconomic segments in emerging markets : an integrated perspective using the 4A framework
Maity, Moutusy
;
Singh, Ramendra
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 373-390
Persistent link: https://www.econbiz.de/10012521301
Saved in:
7
Thinking, feeling and coping by BoP healthcare consumers : policy-based intervention in an emerging market
Ranjan, Kumar Rakesh
;
Rohit, Sudeep
;
Dash, Rupanwita
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 914-961
Persistent link: https://www.econbiz.de/10012607863
Saved in:
8
Marketing to the poor : creating value
Singh, Ramendra
(
ed.
);
Wani, Tahir A.
(
ed.
)
-
2022
Persistent link: https://www.econbiz.de/10014023312
Saved in:
9
Does salesperson's customer orientation create value in B2B relationships? : empirical evidence from India
Singh, Ramendra
;
Koshy, Abraham
- In:
Industrial marketing management : the international …
40
(
2011
)
1
,
pp. 78-85
Persistent link: https://www.econbiz.de/10008907887
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