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Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter - 1996
Persistent link: https://www.econbiz.de/10000322054
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Marketing : the basics
Moore, Karl; Pareek, Niketh - 2010 - 2. ed.
Persistent link: https://www.econbiz.de/10003868205
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- …
Persistent link: https://www.econbiz.de/10008651345
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Marketing analytics : a practitioner's guide to marketing analytics and research methods
Charan, Ashok - 2015
Persistent link: https://www.econbiz.de/10011305846
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
Diamantopoulos, Adamantios (ed.); Wagner, Udo (honouree);  … - 2012
Persistent link: https://www.econbiz.de/10009620589
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Handbook of research on consumerism in business and marketing : concepts and practices
Kaufmann, Hans Rüdiger (contributor);  … - 2014
"This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior"--
Persistent link: https://www.econbiz.de/10010353634
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Consumer behavior : a strategic approach
Assael, Henry - 2004
Persistent link: https://www.econbiz.de/10001848623
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Konsumentenverwirrtheit als Marketingherausforderung
Walsh, Gianfranco - 2002 - 1. Auflage
Persistent link: https://www.econbiz.de/10001627882