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I'm with the brand : the secret dialogue between what we buy and who we are
Walker, Rob - 2008
Persistent link: https://www.econbiz.de/10004921608
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Primal branding : create zealots for your brand, your company and your future
Hanlon, Patrick - 2006
Persistent link: https://www.econbiz.de/10004863282
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Democratizing luxury : name brands, advertising, and consumption in modern Japan
Culver, Annika A. - 2024
"Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produced products as an important business model. Japanese name-brand luxury evolved alongside a...
Persistent link: https://www.econbiz.de/10014336747
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Brand.new
Pavitt, Jane (contributor) - 2001 - Repr.
Persistent link: https://www.econbiz.de/10004765778
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10004869013
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Branding your business : promoting your business, attracting customers and standing out in the market place
Hammond, James - 2008
Persistent link: https://www.econbiz.de/10004927350
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Brands and brand management : contemporary research perspectives
Loken, Barbara (contributor); Ahluwalia, Rohini (contributor) - 2010
Persistent link: https://www.econbiz.de/10003885607
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Gestaltung von Markenarchitekturen : eine konsumentenbezogene Analyse der Wirkungen vertikaler Markenkombinationen
Yoo, Michael Ji-Hun - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003902706
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Online-Avatare zur Steigerung der Markenloyalität : eine empirische Analyse am Beispiel der Marke IKEA
Huber, Frank; Meyer, Frederik; Stickdorn, Ute - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009512888