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Marketing strategy : a customer-driven approach
Schnaars, Steven P. - 1991
Persistent link: https://www.econbiz.de/10000817981
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Variety-seeking-behavior im Konsumgüterbereich : Beeinflussungsmöglichkeiten durch Marketinginstrumente
Helmig, Bernd - 1997
Persistent link: https://www.econbiz.de/10000624060
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Marketing, Ökologie und ökonomische Theorie : Abbau von Kaufbarrieren bei ökologischen Produkten durch Marketing
Hüser, Annette - 1996
Persistent link: https://www.econbiz.de/10000587639
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Consumer input for marketing decisions
Fornell, Claes - 1976
Persistent link: https://www.econbiz.de/10000049883
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Consumer behavior and marketing management
Myers, James H.; Reynolds, William H. - 1967
Persistent link: https://www.econbiz.de/10000051868
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Organisational buying behaviour : the key to more effective selling to industrial markets
Hill, Roy W.; Hillier, Terry J. - 1977
Persistent link: https://www.econbiz.de/10000075404
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Cause-related Marketing in Deutschland
Fuljahn, Alexandre - 2008
Persistent link: https://www.econbiz.de/10003633159
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Elite China : luxury consumer behaviour in China
Lu, Xiao - 2008
Persistent link: https://www.econbiz.de/10003758068