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~subject:"Vereinigte Staaten"
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Das moderne Marketing-Wissen
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Vereinigte Staaten
Marktforschung
12,348
Market research
6,602
Absatz
4,953
Theorie
1,989
Theory
1,964
Deutschland
1,903
Konsumentenverhalten
1,699
Consumer behaviour
1,686
Sales
1,437
Marketing
1,413
Germany
1,229
USA
948
Marketingmanagement
854
Marketing management
822
United States
771
Verbraucher
587
Prognoseverfahren
420
Forecasting model
409
Beziehungsmarketing
390
Relationship marketing
390
Werbung
374
Einzelhandel
347
Innovation
324
Marketingtheorie
300
Marketing theory
285
Schätzung
279
Absatzpolitik
278
Estimation
268
Befragung
254
Markenartikel
253
Verkauf
251
Qualitative Methode
248
Selling
241
Conjoint-Analyse
240
Interview
240
Conjoint analysis
237
Bibliometrics
229
Bibliometrie
229
Scientific method
229
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Book / Working Paper
544
Article
539
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Konferenzschrift
12
Mikroform
11
Aufsatzsammlung
10
Hochschulschrift
6
Bibliografie
2
Fallstudiensammlung
2
Lehrbuch
2
Textbook
2
Einführung
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Kartenmaterial
1
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1
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Undetermined
725
English
344
German
15
Swedish
1
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Linden, Fabian
12
Ferber, Robert
10
Kotler, Philip
8
Boyd, Harper W.
6
Gainsbrugh, Martin R.
6
Green, Paul E.
6
Robertson, Thomas S.
6
Wales, Hugh G.
6
Bailey, Earl L.
5
Barksdale, Hiram C.
5
Newman, Joseph W.
5
Staelin, Richard
5
Stevenson, Fred
5
Westfall, Ralph
5
Wind, Yoram
5
Alderson, Wroe
4
Andreasen, Alan R.
4
Bass, Frank M.
4
Blankenship, Albert Breneman
4
Cox, Reavis
4
Darden, William R.
4
Day, George S.
4
Duncan, Delbert J.
4
Katona, George
4
Lehmann, Donald R.
4
McCarthy, E. Jerome
4
McNitt, Harold A.
4
Pessemier, Edgar A.
4
Sen, Subrata K.
4
Sturdivant, Frederick D.
4
Sudman, Seymour
4
Aaker, David A.
3
Adams, Walter
3
Albaum, Gerald S.
3
Alpert, Mark I.
3
Beckman, Theodore N.
3
Bell jr., James E.
3
Berry, Leonard L.
3
Blattberg, Robert C.
3
Bogart, Leo
3
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Institution
All
American Marketing Association
16
National Industrial Conference Board
9
United States / Business and Defense Services Administration
9
American Management Association
5
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Conference Board in Canada
2
U.S. Department of Commerce
2
AMACOM
1
Accountants International Study Group formed jointly by the American Institute of Certified Public Accountants
1
Advertising Research Foundation
1
American Bankers Association
1
American Economic Association
1
American Management Association, Marketing Division
1
American Management Associations
1
American Public Transit Association, APTA
1
Arthur D. Little, Inc
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of Reserve City Bankers
1
Berliner Studiengruppe über eine Reise in den Vereinigten Staaten von Amerika
1
Boston Consulting Group
1
Brookings Institution
1
Bureau of Business and Economic Research, University of Miami
1
Bureau of Economic and Business Research, University of Illinois
1
Chase Manhattan Bank
1
College Entrance Examination Board
1
College of Commerce and Administration
1
Committee on Advertising
1
Conference Board
1
Contactgroep Opvoering Productiviteit
1
Cornell University
1
Department of Agricultural Economics
1
Department of Commerce
1
Department of Commerce, Business and Defense Services Administration, Office of Marketing Services
1
Department of Economic and Marketing Research, Florida Citrus Commission
1
Department of Planning and Economic Development
1
EPA (Europ. Product. Agency)
1
Foundation for Research on Human Behavior
1
Georgia State University
1
Governor
1
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Published in...
All
Journal of marketing
76
Journal of marketing research : JMR
75
Overseas business reports : OBR
36
Journal of retailing
32
Harvard business review : HBR
20
Journal of advertising research
16
Business horizons
13
Journal of business research : JBR
13
Journal of farm economics
12
The journal of business : B
12
The Conference Board record
11
Business record / The Conference Board
8
California management review
8
American journal of agricultural economics
7
MSU business topics
7
Business review
6
Survey of current business
6
The review of economics and statistics
6
(International Commerce. Suppl.)
5
McGraw-Hill series in marketing
5
Southern economic journal
5
The American economic review
5
A century of marketing
4
Bibliography series / American Marketing Association
4
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
4
The Conference Board record : reporting to management on business affairs
4
Akron business and economic review
3
Brookings papers on economic activity : BPEA
3
Harvard economic studies
3
Holt, Rinehart and Winston marketing series
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Its Conference Board reports. Studies in business policy
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of economics & business
3
Journal of the Academy of Marketing Science
3
Konferenz
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
3
Monograph series / American Marketing Association
3
Praeger special studies
3
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ECONIS (ZBW)
1,083
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1
Problems in marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Principles of marketing
Diamond, Jay
;
Pintel, Gerald
-
1972
Persistent link: https://www.econbiz.de/10000556589
Saved in:
3
The social dynamics of marketing
Berenson, Conrad
;
Eilbirt, Henry
-
1973
Persistent link: https://www.econbiz.de/10000556727
Saved in:
4
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
5
Basic marketing: a managerial approach
McCarthy, Edmund Jerome
;
MacCarthy, Edmund Jerome
-
1975
-
5. ed.
Persistent link: https://www.econbiz.de/10000557625
Saved in:
6
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
7
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
8
Problems in marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
9
Marketing management information systems
King, William Richard
-
1977
Persistent link: https://www.econbiz.de/10000558406
Saved in:
10
Sales forecasting : timesaving and profit-making; strategies that work
White, Harry R.
-
1984
Persistent link: https://www.econbiz.de/10000583815
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