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Exploring interaction in a marketing situation
Albaum, Gerald - In: Journal of marketing research : JMR 4 (1967) 2, pp. 168-172
Persistent link: https://www.econbiz.de/10001816975
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International business assistance by state government in federal set-up
Albaum, Gerald - In: Foreign trade review : quarterly journal of Indian … 3 (1969) 4, pp. 411-427
Persistent link: https://www.econbiz.de/10001817028
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Marketing research
Peterson, Robert A. - 1982
Persistent link: https://www.econbiz.de/10000055155
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Marketing handbook
Frey, Albert Wesley (ed.); Albaum, Gerald (contributor) - 1965 - 2. Aufl
Persistent link: https://www.econbiz.de/10000608575
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Modern marketing thought
Westing, John Howard; Albaum, Gerald S. - 1975 - 3. ed
Persistent link: https://www.econbiz.de/10000042154
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Modern marketing thought
Westing, John Howard - 1969 - 2. ed.
Persistent link: https://www.econbiz.de/10014421477
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Trends in consumer behavior research
Peterson, Robert A. - 1977
Persistent link: https://www.econbiz.de/10000572970
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Innovation diffusion in a dynamic potential adopter population
Mahajan, Vijay; Peterson, Robert A. - In: Management science : journal of the Institute for … 24 (1978), pp. 1589-1597
Persistent link: https://www.econbiz.de/10002414872
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Spread of marketing innovations in a service industry
Peterson, Robert A.; Rudelius, William; Wood, Glenn L. - In: The journal of business : B 45 (1972) 4, pp. 485-496
Persistent link: https://www.econbiz.de/10002663783