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~subject:"Vereinigte Staaten"
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Marketing research
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Vereinigte Staaten
Marktforschung
12,321
Market research
6,878
Theorie
1,670
Consumer behaviour
1,669
Theory
1,655
Konsumentenverhalten
1,637
Deutschland
1,375
Marketing
1,045
Germany
1,039
Marketingmanagement
717
Marketing management
694
USA
541
Verbraucher
512
United States
484
Marketingforschung
430
Relationship marketing
370
Beziehungsmarketing
368
Absatz
335
Marketingtheorie
285
Marketing theory
278
Innovation
258
Qualitative Methode
251
Werbung
249
Befragung
239
Conjoint-Analyse
236
Conjoint analysis
233
Interview
230
Bibliometrics
227
Bibliometrie
227
Qualitative method
227
Scientific method
225
Wissenschaftliche Methode
225
Markenartikel
221
Internet
214
Verbraucherverhalten
202
Brand management
179
Markenführung
177
Messung
175
Prognoseverfahren
174
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Type of publication
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Article
469
Book / Working Paper
431
Type of publication (narrower categories)
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Mikroform
9
Aufsatzsammlung
8
Konferenzschrift
8
Hochschulschrift
6
Bibliografie
2
Lehrbuch
2
Textbook
2
Einführung
1
Glossar enthalten
1
Glossary included
1
Kartenmaterial
1
Quelle
1
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Language
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Undetermined
628
English
259
German
13
Swedish
1
Author
All
Linden, Fabian
12
Ferber, Robert
10
Gainsbrugh, Martin R.
6
Green, Paul E.
6
Kotler, Philip
6
Robertson, Thomas S.
6
Boyd, Harper W.
5
Newman, Joseph W.
5
Staelin, Richard
5
Stevenson, Fred
5
Wales, Hugh G.
5
Westfall, Ralph
5
Wind, Yoram
5
Bailey, Earl L.
4
Bass, Frank M.
4
Blankenship, Albert Breneman
4
Darden, William R.
4
Day, George S.
4
Duncan, Delbert J.
4
Katona, George
4
Lehmann, Donald R.
4
McNitt, Harold A.
4
Pessemier, Edgar A.
4
Sen, Subrata K.
4
Sturdivant, Frederick D.
4
Aaker, David A.
3
Adams, Walter
3
Albaum, Gerald S.
3
Alderson, Wroe
3
Alpert, Mark I.
3
Andreasen, Alan R.
3
Barksdale, Hiram C.
3
Bell jr., James E.
3
Blattberg, Robert C.
3
Bogart, Leo
3
Clewett, Richard M.
3
Cox, Reavis
3
Engel, James F.
3
Fisk, George
3
Frank, Ronald E.
3
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Institution
All
American Marketing Association
14
United States / Business and Defense Services Administration
9
National Industrial Conference Board
5
American Management Association
4
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
U.S. Department of Commerce
2
AMACOM
1
Advertising Research Foundation
1
American Bankers Association
1
American Economic Association
1
American Public Transit Association, APTA
1
Arthur D. Little, Inc
1
Association for the Study of the Grants Economy, New Orleans, 27.12.1971
1
Association of Reserve City Bankers
1
Berliner Studiengruppe über eine Reise in den Vereinigten Staaten von Amerika
1
Boston Consulting Group
1
Brookings Institution
1
Bureau of Business and Economic Research, University of Miami
1
Bureau of Economic and Business Research, University of Illinois
1
Chase Manhattan Bank
1
College Entrance Examination Board
1
Committee on Advertising
1
Conference Board
1
Conference Board in Canada
1
Contactgroep Opvoering Productiviteit
1
Cornell University
1
Department of Agricultural Economics
1
Department of Commerce
1
Department of Commerce, Business and Defense Services Administration, Office of Marketing Services
1
Department of Economic and Marketing Research, Florida Citrus Commission
1
Department of Planning and Economic Development
1
EPA (Europ. Product. Agency)
1
Foundation for Research on Human Behavior
1
Georgia State University
1
Governor
1
Harvard University
1
Industrial Marketing Conference 1971
1
Industrial Surveys Company
1
International Council of Shopping Centers
1
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Published in...
All
Journal of marketing research : JMR
73
Journal of marketing
63
Overseas business reports : OBR
36
Journal of retailing
31
Harvard business review : HBR
19
Journal of advertising research
16
Journal of business research : JBR
13
The journal of business : B
12
Business horizons
10
Journal of farm economics
10
The Conference Board record
10
Business record / The Conference Board
8
California management review
8
American journal of agricultural economics
7
Business review
6
(International Commerce. Suppl.)
5
MSU business topics
5
Survey of current business
5
The American economic review
5
The review of economics and statistics
5
Southern economic journal
4
The Conference Board record : reporting to management on business affairs
4
A century of marketing
3
Akron business and economic review
3
Brookings papers on economic activity : BPEA
3
Harvard economic studies
3
Holt, Rinehart and Winston marketing series
3
Its Conference Board reports. Studies in business policy
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Konferenz
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
McGraw-Hill series in marketing
3
Mississippi Valley journal of business and economics : a publ. of the Division of Business and Economic Research, College of Business Administration, University of New Orleans
3
Monograph series / American Marketing Association
3
Prentice-Hall international series in management
3
Research management
3
The American journal of economics and sociology
3
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
3
The Wiley marketing series
3
(A U.S. Dep. of Commerce Publication)
2
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ECONIS (ZBW)
900
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900
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1
Marketing research : an applied approach
Kinnear, Thomas C.
;
Taylor, James R.
;
Kresge, Sebastian S.
-
1979
Persistent link: https://www.econbiz.de/10000048334
Saved in:
2
Industrial marketing research : techniques and practices
Lee, Donald D.
-
1984
-
2. ed.
Persistent link: https://www.econbiz.de/10013489098
Saved in:
3
Marketing research
Kress, George
-
1979
Persistent link: https://www.econbiz.de/10013537940
Saved in:
4
Minorities and marketing : research challenges
Andreasen, Alan R.
(
contributor
); …
-
1977
Persistent link: https://www.econbiz.de/10000548134
Saved in:
5
Marketing. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
6
Marketing research: Methodological foundations
Churchill, Gilbert Allen
-
1976
Persistent link: https://www.econbiz.de/10000558199
Saved in:
7
Consumers and the market
Reid, Margaret Gilpin
-
1942
-
3. ed.
Persistent link: https://www.econbiz.de/10000627500
Saved in:
8
Guidelist for marketing research and economic forecasting
Carpenter, Robert N.
-
1966
Persistent link: https://www.econbiz.de/10000327073
Saved in:
9
Der Bedarf in langlebigen Konsumgütern : eine Markstudie unter besonderer Berücksichtigung amerikanischer Verhältnisse
Sprenger, Walter
-
1963
Persistent link: https://www.econbiz.de/10000155503
Saved in:
10
How to plan and execute the marketing campaign : strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42...
Rice, Craig S.
-
1966
Persistent link: https://www.econbiz.de/10000539373
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