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~subject:"Vereinigte Staaten"
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Market share : concepts, findi...
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Vereinigte Staaten
Marktforschung
23
Theorie
22
Theory
22
Marketing
20
Consumer behaviour
18
Konsumentenverhalten
17
Innovation
16
International marketing
16
Marketing management
16
Marketingmanagement
16
Internationales Marketing
14
Innovation diffusion
10
Innovationsdiffusion
10
Verbraucher
10
Advertising
9
Firm performance
9
Market research
9
Marketing theory
9
Marketingtheorie
9
USA
9
United States
9
Indien
8
Mathematisches Modell
8
Unternehmenserfolg
8
Werbung
8
India
7
Market segmentation
7
Absatz
6
Absatzpolitik
6
Brand management
6
Conjoint analysis
6
Conjoint-Analyse
6
Corporate social responsibility
6
Führungskräfte
6
Managers
6
Markenführung
6
Marktsegmentierung
6
Neues Produkt
6
Produktinnovation
6
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13
English
3
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Wind, Yoram
12
Mahajan, Vijay
4
Agrarwal, Manoj
1
Carmone, Frank J.
1
Dalbey, Homer M.
1
Denny, Joseph
1
Douglas, Susan P.
1
Goldhar, Joel D.
1
Grashof, John F.
1
Green, Paul E.
1
Greenberg, Marshall G.
1
Gross, Irwin
1
Nicosia, Francesco M.
1
Peterson, Robert A.
1
Robertson, Thomas S.
1
Robinson, Patrick J.
1
Schoeman, Milton E. F.
1
Spitz, Lawrence K.
1
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1
Wind, Yoram J.
1
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American Marketing Association
1
Marketing Science Institute
1
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Journal of marketing
2
Addison-Wesley series in marketing
1
Environmental assessment of socioeconomic systems
1
Interfaces : the INFORMS journal on the practice of operations research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Marketing Science Institute. Series of books
1
Operations research
1
Readings in the management of innovation
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
Technological forecasting & social change : an international journal
1
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Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
2
Computers in hospitals : an innovation study
Mahajan, Vijay
- In:
Technological forecasting & social change : an …
13
(
1979
)
2
,
pp. 169-186
Persistent link: https://www.econbiz.de/10002414842
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3
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
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4
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
5
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
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6
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
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7
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
8
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
9
Marketing strategy : new directions for theory and research
Wind, Yoram
;
Robertson, Thomas S.
- In:
Journal of marketing
47
(
1983
)
2
,
pp. 12-25
Persistent link: https://www.econbiz.de/10003012476
Saved in:
10
Multivariate analysis of variance in research on the effectiveness of TV commercials
Wind, Yoram
;
Denny, Joseph
- In:
Journal of marketing research : JMR
11
(
1974
)
2
,
pp. 136-142
Persistent link: https://www.econbiz.de/10003012503
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