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~subject:"Vereinigte Staaten"
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Vereinigte Staaten
Marktforschung
23
Marketing
14
Marketing management
10
Marketingmanagement
10
International marketing
9
Consumer behaviour
8
Market research
8
Marketing theory
8
Marketingtheorie
8
Absatzpolitik
7
Internationales Marketing
7
Konsumentenverhalten
7
Market segmentation
7
Theorie
7
Theory
7
Verbraucher
7
Werbung
7
Advertising
6
Marktsegmentierung
6
Betriebsmaterialwirtschaft
4
Business network
4
Innovation
4
Mathematisches Modell
4
Paul E. Green
4
Produktgestaltung
4
Produktmanagement
4
Scientific method
4
Unternehmensnetzwerk
4
Wissenschaftliche Methode
4
Absatztheorie
3
Betriebsplanung
3
Conjoint analysis
3
Conjoint-Analyse
3
Entscheidung
3
Markttheorie
3
Organizational behaviour
3
Product management
3
Produktinnovation
3
Verhalten in Organisationen
3
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11
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4
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Konferenzschrift
1
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12
English
3
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Wind, Yoram
12
Claycamp, Henry J.
3
Boyd jr., Harper W.
1
Carmone, Frank J.
1
Dalbey, Homer M.
1
Denny, Joseph
1
Douglas, Susan P.
1
Frank, Ronald E.
1
Goldhar, Joel D.
1
Grashof, John F.
1
Green, Paul E.
1
Greenberg, Marshall G.
1
Gross, Irwin
1
Liddy, Lucien E.
1
Nicosia, Francesco M.
1
Robertson, Thomas S.
1
Robinson, Patrick J.
1
Spitz, Lawrence K.
1
Webster jr., Frederick E.
1
Wind, Yoram J.
1
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American Marketing Association
1
Marketing Science Institute
1
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Journal of marketing research : JMR
3
Journal of marketing
2
Addison-Wesley series in marketing
1
Business horizons
1
Journal of retailing
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Marketing Science Institute. Series of books
1
Operations research
1
Readings in the management of innovation
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
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ECONIS (ZBW)
15
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1
Characteristics of owners of thrift deposits in commercial banks and savings and loan associations
Claycamp, Henry J.
- In:
Journal of marketing research : JMR
2
(
1965
)
2
,
pp. 163-170
Persistent link: https://www.econbiz.de/10002007668
Saved in:
2
Prediction of new product performance : an analytical approach
Claycamp, Henry J.
;
Liddy, Lucien E.
- In:
Journal of marketing research : JMR
6
(
1969
)
4
,
pp. 414-420
Persistent link: https://www.econbiz.de/10002007702
Saved in:
3
Concentration in food retailing : A survey of local markets
Boyd jr., Harper W.
;
Claycamp, Henry J.
;
Frank, Ronald E.
- In:
Business horizons
10
(
1967
)
4
,
pp. 61-68
Persistent link: https://www.econbiz.de/10002026748
Saved in:
4
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
5
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
6
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram J.
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
7
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
8
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
Saved in:
9
Market-based guidelines for design of industrial products : a new application of conjoint analysis to scientific and technical information (STI) services
Wind, Yoram
;
Grashof, John F.
;
Goldhar, Joel D.
- In:
Readings in the management of innovation
,
(pp. 394-408)
.
1982
Persistent link: https://www.econbiz.de/10003012410
Saved in:
10
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
Saved in:
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