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An analysis of decision criteria in franchisor, franchisee selection processes
Tatham, Ronald L.; Douglass, Robert; Bush, Ronald F. - In: Journal of retailing 48 (1972/73) 1, pp. 16-21,94
Persistent link: https://www.econbiz.de/10002906806
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The self-image/store image matching process : an empirical test
Stern, Bruce L.; Bush, Ronald F.; Hair jr., Joseph F. - In: The journal of business : B 50 (1977) 1, pp. 63-69
Persistent link: https://www.econbiz.de/10002920209
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White consumer sales response to black models
Bush, Ronald F.; Gwinner, Robert F.; Solomon, Paul J. - In: Journal of marketing 38 (1974) 2, pp. 25-29
Persistent link: https://www.econbiz.de/10001965267
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Community location decisions by franchisors : a comparative analysis
Bush, Ronald F.; Tatham, Ronald L.; Hair jr., Joseph F. - In: Journal of retailing 50 (1974) 3, pp. 13-22
Persistent link: https://www.econbiz.de/10001965315
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Community location decisions by franchisors : a comparative analysis
Bush, Ronald F.; Tatham, Ronald L.; Hair jr., Joseph F. - In: Journal of retailing 52 (1976) 1, pp. 33-42, 93-94
Persistent link: https://www.econbiz.de/10001965331
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There are more Blacks in TV commercials
Bush, Ronald F. - In: Journal of advertising research 17 (1977) 1, pp. 21-25
Persistent link: https://www.econbiz.de/10001965346
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How "important" are evaluative criteria in shopping center patronage?
Gentry, James W.; Burns, Alvin C. - In: Journal of retailing 53 (1977/78) 4, pp. 73-86
Persistent link: https://www.econbiz.de/10002235906
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Factors moderating the resolution of preference conflict in family automobile purchasing
Burns, Alvin C.; Granbois, Donald H. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 77-86
Persistent link: https://www.econbiz.de/10001973685