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Bayesian statistics & product decisions
Green, Paul E. - In: Business horizons 5 (1962) 3, pp. 101-109
Persistent link: https://www.econbiz.de/10002539282
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Household correlates of purchase price for grocery products
Frank, Ronald E.; Green, Paul E.; Sieber jr., Harry F. - In: Journal of marketing research : JMR 4 (1967) 1, pp. 54-58
Persistent link: https://www.econbiz.de/10002209665
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Advertising expenditure models: State of the art and prospects
Green, Paul E.; Green, Patrick J.; FitzRoy, Peter T. - In: Business horizons 9 (1966) 2, pp. 73-80
Persistent link: https://www.econbiz.de/10002539061
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Cluster analysis in test market selection
Green, Paul E.; Frank, Ronald E.; Robinson, Patrick J. - In: Management science : journal of the Institute of … 13 (1967) 8, pp. B387-B400
Persistent link: https://www.econbiz.de/10002539417
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Consumer evaluation of discount cards
Green, Paul E.; Carmone, Frank J.; Wind, Yoram - In: Journal of retailing 49 (1973/74) 1, pp. 10-22
Persistent link: https://www.econbiz.de/10002539477
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On the analysis of qualitative data in marketing research
Green, Paul E.; Carmone, Frank J.; Wachspress, David P. - In: Journal of marketing research : JMR 14 (1977) 1, pp. 52-59
Persistent link: https://www.econbiz.de/10002539947
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1970 - 2 ed.
Persistent link: https://www.econbiz.de/10002540024
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Research for marketing decisions
Green, Paul E.; Tull, Donald S. - 1975 - 3. ed.
Persistent link: https://www.econbiz.de/10014367411