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Strategic market planning : problems and analytical approaches
Abell, Derek F.; Hammond, John S. - 1979
Persistent link: https://www.econbiz.de/10000091537
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Promotion : a guide to effective promotional planning, strategies, and executions
Ailloni, Charas Dan - 1984
Persistent link: https://www.econbiz.de/10001817764
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Developing effective communications strategy : a benefit segmentation approach
Haley, Russell I. - 1985
Persistent link: https://www.econbiz.de/10000087995
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Experimental methods of analyzing demand for branded consumer goods with applications to problems in marketing strategy
Pessemier, Edgar A. - 1963
Persistent link: https://www.econbiz.de/10002637968
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Changing marketing strategies in a new economy
Backman, Jules (contributor); Czepiel, John (contributor);  … - 1977
Persistent link: https://www.econbiz.de/10000675074
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Controlling multinational enterprises : problems, strategies, counterstrategies
Sauvant, Karl P. (ed.); Lavipour, Farid G. (contributor) - 1976 - 1. Aufl
Persistent link: https://www.econbiz.de/10000037692
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Strategic marketing
Cravens, David W. - 1982
Persistent link: https://www.econbiz.de/10001388928
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267