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~subject:"Vereinigte Staaten"
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Comparative Consumer Research:...
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Vereinigte Staaten
International marketing
31
Marktforschung
31
Internationales Marketing
30
Marketing management
19
Marketingmanagement
19
Consumer behaviour
16
Marketing
16
Market research
13
Konsumentenverhalten
12
Theorie
10
Theory
10
Globalization
9
Marketing theory
9
Marketingtheorie
9
Market segmentation
8
Werbung
8
Advertising
7
USA
7
Verbraucher
7
Absatzpolitik
6
Aussenwirtschaftsbetrieb
6
Globalisierung
6
Marktsegmentierung
6
United States
6
Scientific method
5
Wissenschaftliche Methode
5
Betriebsmaterialwirtschaft
4
Brand management
4
Business network
4
Competitive strategy
4
Markenartikel
4
Markenführung
4
Market entry
4
Mathematisches Modell
4
Paul E. Green
4
Produktgestaltung
4
Produktmanagement
4
Unternehmensnetzwerk
4
Welt
4
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13
English
3
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Wind, Yoram
12
Douglas, Susan P.
5
Frank, Ronald E.
2
Polli, Ronaldo E.
2
Carmone, Frank J.
1
Craig, C. Samuel
1
Dalbey, Homer M.
1
Denny, Joseph
1
Goldhar, Joel D.
1
Grashof, John F.
1
Green, Paul E.
1
Greenberg, Marshall G.
1
Gross, Irwin
1
Nicosia, Francesco M.
1
Robertson, Thomas S.
1
Robinson, Patrick J.
1
Spitz, Lawrence K.
1
Urban, Christine D.
1
Webster jr., Frederick E.
1
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American Marketing Association
1
Marketing Science Institute
1
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Journal of marketing
3
Journal of marketing research : JMR
2
Addison-Wesley series in marketing
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of retailing
1
Marketing Science Institute, U.S. Department of Agriculture, Working Paper, P-51-1
1
Marketing Science Institute. Series of books
1
Operations research
1
Readings in the management of innovation
1
Research for Consumer Policy : Proceedings of Conference Conducted by the Center for Policy Alternatives, Massachusetts Institute of Technology with Support of the National Science Foundation on 28 - 29 July 1977
1
Selected aspects of consumer behavior : A summary from the perspective of different disciplines. Prep. for: Nat. Science Foundation, Directorate for Research Applications
1
The journal of business : B
1
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ECONIS (ZBW)
16
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1
Marketing performance : a conceptual framework ; MSI-USDA Study Group on Marketing Performance ; Summary report
Wind, Yoram
;
Douglas, Susan P.
-
1968
-
Rev
Persistent link: https://www.econbiz.de/10003012466
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2
Product policy : concepts, methods, and strategy
Wind, Yoram
;
Wind, Yoram
-
1982
Persistent link: https://www.econbiz.de/10000091519
Saved in:
3
Brand choice
Wind, Yoram
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 239-258)
.
1977
Persistent link: https://www.econbiz.de/10003012181
Saved in:
4
Household correlates of "brand loyalty" for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
The journal of business : B
41
(
1968
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10002209632
Saved in:
5
Household correlates of package-size proneness for grocery products
Frank, Ronald E.
;
Douglas, Susan P.
;
Polli, Ronaldo E.
- In:
Journal of marketing research : JMR
4
(
1967
)
4
,
pp. 381-384
Persistent link: https://www.econbiz.de/10002209647
Saved in:
6
Life-style analysis to profile women in international markets
Douglas, Susan P.
;
Urban, Christine D.
- In:
Journal of marketing
41
(
1977
)
3
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002089881
Saved in:
7
Examining performance of U.S. multinationals in foreign markets
Douglas, Susan P.
;
Craig, C. Samuel
- In:
Journal of international business studies : JIBS ; an …
14
(
1983
)
3
,
pp. 51-62
Persistent link: https://www.econbiz.de/10002089905
Saved in:
8
Advertising measurement and decision making
Robinson, Patrick J.
-
1968
Persistent link: https://www.econbiz.de/10000670797
Saved in:
9
A general model for understanding organizational buying behavior
Webster jr., Frederick E.
;
Wind, Yoram
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 12-19
Persistent link: https://www.econbiz.de/10002990835
Saved in:
10
Analytical approach to marketing decisions in health-care organizations
Wind, Yoram
;
Spitz, Lawrence K.
- In:
Operations research
24
(
1976
)
5
,
pp. 973-990
Persistent link: https://www.econbiz.de/10003012177
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