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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242
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"If you've seen one, you've seen them all!" are young millennials the same worldwide?
Schewe, Charles D.; Debevec, Kathleen; Madden, Thomas Justin - In: Journal of international consumer marketing 25 (2013) 1, pp. 3-15
Persistent link: https://www.econbiz.de/10009737359
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Zooming in on the effect of national culture on knowledge sharing behavior
Li, Wei - In: Global aspects and cultural perspectives on knowledge …, (pp. 243-263). 2011
Persistent link: https://www.econbiz.de/10009231573
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Measuring consumer interactivity in response to campaigns coupling mobile and television media
Davis, Robert; Sajtos, Laszlo - In: Journal of advertising research 48 (2008) 3, pp. 375-391
Persistent link: https://www.econbiz.de/10003768838
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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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The impact of cultural differences on the effectiveness of advertisments on the Internet: a comparison among the United States, China, and Germany
Miller, Edward C.; Griffin, Thomas; Paolo, Peter di; … - In: International business and economics research journal 8 (2009) 4, pp. 1-11
Persistent link: https://www.econbiz.de/10003849794
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra; Terlutter, Ralf; Chan, Kara; Mueller, Barbara - In: Cutting edge international research, (pp. 297-312). 2010
Persistent link: https://www.econbiz.de/10003985205