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Advertising effectiveness in different media : a comparison of web and television advertising
Nagar, Komal - In: IIMB management review 21 (2009) 3, pp. 245-260
Persistent link: https://www.econbiz.de/10003897862
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Consumer patriotism and response to patriotic advertising : comparison of international vs. national sport events
Kim, Yongjae; Yim, Kitae; Ko, Yong Jae - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 229-251
Persistent link: https://www.econbiz.de/10009765604
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Internet versus television advertising : a brand-building comparison
Draganska, Michaela; Hartmann, Wesley R.; Stanglein, Gena - In: Journal of marketing research : JMR 51 (2014) 5, pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
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Effective advertising in China and India : a study of like and disliked television commercials
Fam, Kim Shyan - In: Advertising and communication : proceedings 4th …, (pp. 161-167). 2005
Persistent link: https://www.econbiz.de/10003353795
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The relative performance of TV sponsorship versus television spot advertising
Olson, Erik L.; Thjømøe, Hans Mathias - In: European journal of marketing : EJM 46 (2012) 11/12, pp. 1726-1742
Persistent link: https://www.econbiz.de/10009678025
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Marketing activity, blogging and sales
Ōnishi, Hiroshi; Manchanda, Puneet - In: International journal of research in marketing : IJRM ; … 29 (2012) 3, pp. 221-234
Persistent link: https://www.econbiz.de/10009613723
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Comparing brand placements and advertising on brand recall and recognition
Davtyan, Davit; Stewart, Kristin; Cunningham, Isabella - In: Journal of advertising research 56 (2016) 3, pp. 299-310
Persistent link: https://www.econbiz.de/10011595688
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A Comparative Analysis of the Roles Portrayed by Women in Indian Television Advertisements : 1980-2009
Pansari, Anita - 2011
years. (Siu and Au, 1997). Russell and Lane, (1993) state that advertising is effective only when it is relevant to its … target audience. There is a strong similarity in sex role advertising around the world but there have been a few studies … which have focused on the effect of culture on advertising (Siu and Au, 1997, Milner and Collins, 2000). Role portrayals in …
Persistent link: https://www.econbiz.de/10014185771
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Marketing Activity, Blogging and Sales
Onishi, Hiroshi; Manchanda, Puneet - 2011
media such as TV advertising. This research addresses the key question of whether new and traditional media reinforce or … (blogs) and traditional media (TV advertising) for the movie product category. We specify a simultaneous equation log …, pre-launch TV advertising spurs blogging activity but become less effective post-launch and that market outcomes have some …
Persistent link: https://www.econbiz.de/10014202906