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"Some assembly required" : comparing disclaimers in children's TV advertising in Turkey and the United States
Bakir, Aysen - In: Journal of advertising research 49 (2009) 1, pp. 93-103
Persistent link: https://www.econbiz.de/10003833784
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The effects of culture and product type on the use of humor in Greek TV advertising : an application of Speck's humorous message taxonomy
Leonidas, Hatzithomas; Christina, Boutsouki; Yorgos, Zotos - In: Journal of current issues and research in advertising : … 31 (2009) 1, pp. 43-61
Persistent link: https://www.econbiz.de/10003862203
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Advertising to "active" viewers : consumer attitudes in the US and South Korea
Kwak, Hyokjin; Andras, Trina Larsen; Zinkhan, George M. - In: International journal of advertising : the quarterly … 28 (2009) 1, pp. 49-75
Persistent link: https://www.econbiz.de/10003819152
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Effects of culture-congruent visuals on affect, perception and purchase intention : a comparison of US and Chinese viewers
Zhou, Shuhua; Xu, Jie; Ye, Yinjiao; Zhou, Peiqin - In: The interface of business and culture, (pp. 429-445). 2010
Persistent link: https://www.econbiz.de/10003969699
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Cost per second : the relative effectiveness of 15- and 30-second television advertisements
Newstead, Kate; Romaniuk, Jenni - In: Journal of advertising research 50 (2010) 1, pp. 68-76
Persistent link: https://www.econbiz.de/10003971433
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The Hispanic view of e-mail, popup, and banner advertising
Korgaonkar, Pradeep K.; Silverblatt, Ronnie; Becerra, … - In: International journal of e-business research : an … 6 (2010) 2, pp. 45-58
Persistent link: https://www.econbiz.de/10003977143
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Consumer attitudes towards firms' marketing activities : the implications for marketing communications strategies
Kwak, Hyokjin; Forman, Howard; Zinkhan, George M. - In: International journal of internet marketing and … 5 (2009) 3, pp. 131-144
Persistent link: https://www.econbiz.de/10003877198
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Promotion in differing cultural contexts : a cross-cultural analysis of values reflected in television advertising from Mexico and the United States
Seaman, Michael; Hunt, James B.; Kramer Voli, Patricia; … - In: The journal of current research in global business : JCRGB 15 (2012) 23, pp. 51-63
Persistent link: https://www.econbiz.de/10009546843
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Do global brands use similar executional styles across cultures? : a comparison of US and Japanese television advertising
Taylor, Charles Robert; Okazaki, Shintaro - In: Journal of advertising : official publication of the … 44 (2015) 3, pp. 276-288
Persistent link: https://www.econbiz.de/10011313242