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Sales buy-in of marketing strategies : exploration of its nuances antecedents, and contextual conditions
Malshe, Avinash; Sohi, Ravipreet S. - In: The journal of personal selling & sales management : JPSSM 29 (2009) 3, pp. 207-225
Persistent link: https://www.econbiz.de/10003882814
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Journal of strategic marketing 17 (2009) 3/4, pp. 271-289
Persistent link: https://www.econbiz.de/10003887649
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Strategic sales organizations : transformation challenges and facilitators within the sales-marketing interface
Malshe, Avinash - In: Strategic sales and strategic marketing, (pp. 83-101). 2011
Persistent link: https://www.econbiz.de/10008798055
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Propensity to trust salespeople : a contingent multilevel-multisource examination
Friend, Scott B.; Johnson, Jeff S.; Sohi, Ravipreet S. - In: Journal of business research : JBR 83 (2018), pp. 1-9
Persistent link: https://www.econbiz.de/10011775837
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Getting business-to-business salespeople to implement strategies associated with introducing new products and services
Johnson, Jeff S.; Sohi, Ravipreet S. - In: Industrial marketing management : the international … 62 (2017), pp. 137-149
Persistent link: https://www.econbiz.de/10011707097
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The marketing-sales interface at the interface : creating market-based capabilities through organizational synergy
Hughes, Douglas E.; Le Bon, Joël; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 57-72
Persistent link: https://www.econbiz.de/10009505535
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Mixed interpretations of sales proposal signals
Johnson, Jeff S.; Friend, Scott B.; Malshe, Avinash - In: The journal of personal selling & sales management : JPSSM 36 (2016) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10011565546
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Sales-marketing interface in Saudi Arabia : a commentary
Rouziès, Dominique; Segalla, Michael - In: Journal of business research : JBR 65 (2012) 9, pp. 1298-1300
Persistent link: https://www.econbiz.de/10009562029
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The sales-marketing interface : a systematic literature review and directions for future research
Biemans, Wim G.; Malshe, Avinash; Johnson, Jeff S. - In: Industrial marketing management : the international … 102 (2022), pp. 324-337
Persistent link: https://www.econbiz.de/10013259090
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A template for conducting qualitative sales research in the Middle East
Malshe, Avinash; Khatib, Jamal A. al- - In: International journal of market research 65 (2023) 1, pp. 29-51
Persistent link: https://www.econbiz.de/10014233812