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Verkauf
Consumer behaviour
25
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24
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14
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14
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12
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12
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12
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English
9
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Mantrala, Murali K.
8
Albers, Sönke
3
Gopalakrishna, Srinath
2
Sridhar, Shrihari
2
Chen, Li
1
Dong, Xiaodan
1
Garrett, Jason
1
Joseph, Kissan
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The journal of personal selling & sales management : JPSSM
4
Handbook of marketing decision models
1
International journal of advertising : the review of marketing communications
1
Marketing letters : a journal of research in marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
9
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1
Trends in optimization models of sales force management
Albers, Sönke
;
Raman, Kalyan
;
Lee, Nick
- In:
The journal of personal selling & sales management : JPSSM
35
(
2015
)
4
,
pp. 275-291
Persistent link: https://www.econbiz.de/10011415994
Saved in:
2
Models for marketing resource allocation and salesforce compensation
Mantrala, Murali K.
-
1987
Persistent link: https://www.econbiz.de/10000764437
Saved in:
3
Models for sales management decisions
Albers, Sönke
;
Mantrala, Murali K.
- In:
Handbook of marketing decision models
,
(pp. 163-210)
.
2008
Persistent link: https://www.econbiz.de/10003755268
Saved in:
4
Developing India-centric B2B sales theory : an inductive apporach using sales job ads
Mantrala, Murali K.
;
Sridhar, Shrihari
;
Dong, Xiaodan
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 169-175
Persistent link: https://www.econbiz.de/10009558466
Saved in:
5
Special issue: Sales and sales management in emerging economies
Tanner, John F.
(
ed.
);
Mantrala, Murali K.
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011515549
Saved in:
6
Assessing sales contest effectiveness : the role of salesperson and sales district characteristics
Gopalakrishna, Srinath
;
Garrett, Jason
;
Mantrala, Murali K.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 589-602
Persistent link: https://www.econbiz.de/10011537287
Saved in:
7
Special issue: Enhancing sales force productivity
Mantrala, Murali K.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003735653
Saved in:
8
Introduction: Special Issue on enhancing sales force productivity
Mantrala, Murali K.
;
Albers, Sönke
;
Gopalakrishna, Srinath
- In:
The journal of personal selling & sales management : JPSSM
28
(
2008
)
2
,
pp. 109-113
Persistent link: https://www.econbiz.de/10003735683
Saved in:
9
Seller creative selling in social commerce
Chen, Li
;
Zhu, Fengxia
;
Mantrala, Murali K.
;
Wang, Na
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 272-291
Persistent link: https://www.econbiz.de/10012498548
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