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Improving marketing success : the role of tacit knowledge exchange between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael - In: Journal of business research : JBR 67 (2014) 3, pp. 324-331
Persistent link: https://www.econbiz.de/10010245256
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A process model of tacit knowledge transfer between sales and marketing
Arnett, Dennis B.; Wittmann, C. Michael; Hansen, John D. - In: Industrial marketing management : the international … 93 (2021), pp. 259-269
Persistent link: https://www.econbiz.de/10012501910
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Knowledge-based sales management strategy and the grafting metaphor : implications for theory and practice
Madhavaram, Sreedhar; McDonald, Robert E. - In: Industrial marketing management : the international … 39 (2010) 7, pp. 1078-1087
Persistent link: https://www.econbiz.de/10008668708
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Global virtual sales teams (GVSTs) : a conceptual framework of the influence of intellectual and social capital on effectiveness
Badrinarayanan, Vishag; Madhavaram, Sreedhar; Granot, Elad - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 311-324
Persistent link: https://www.econbiz.de/10009270834
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Resource orchestration and dynamic managerial capabilities : focusing on sales managers as effective resource orchestrators
Badrinarayanan, Vishag; Ramachandran, Indu; Madhavaram, … - In: Journal of personal selling & sales management : JPSSM 39 (2019) 1, pp. 23-41
Persistent link: https://www.econbiz.de/10012200853
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Technology-enabled sales capability : a capabilities-based contingency framework
Badrinarayanan, Vishag; Madhavaram, Sreedhar; Manis, K. T. - In: Journal of personal selling & sales management : JPSSM 42 (2022) 4, pp. 358-376
Persistent link: https://www.econbiz.de/10013484577