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A parsimonious instrument for predicting students' intent to pursue a sales career : scale development and validation
Peltier, James; Cummins, Shannon; Pomirleanu, Nadia; … - In: Journal of marketing education : JME 36 (2014) 1, pp. 62-74
Persistent link: https://www.econbiz.de/10010345560
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10011555463
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Omni-channel research framework in the context of personal selling and sales management : a review and research extensions
Cummins, Shannon; Peltier, James; Dixon, Andrea - In: Journal of research in interactive marketing : … 10 (2016) 1, pp. 2-16
Persistent link: https://www.econbiz.de/10011555492
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A review of the interactive marketing literature in the context of personal selling and sales management : a research agenda
Rodriguez, Michael; Dixon, Andrea L.; Peltier, James - In: Journal of research in interactive marketing : … 8 (2014) 4, pp. 294-308
Persistent link: https://www.econbiz.de/10010433947
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Understanding students' decision-making process when considering a sales career : a comparison of models pre- and post-exposure to sales professionals in the classroom
Cummins, Shannon; Peltier, James - In: Journal of personal selling & sales management : JPSSM 41 (2021) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10012483625
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Sales education and Training 2.0
Peltier, James; Deeter-Schmelz, Dawn R. - In: Journal of marketing education : JME 42 (2020) 3, pp. 195-197
Persistent link: https://www.econbiz.de/10012391629
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10013041733
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Cutting-edge research in social media and interactive marketing : a review and research agenda
Peltier, James; Dahl, Andrew J; Drury, Lauren; Khan, Tracy - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 900-944
Persistent link: https://www.econbiz.de/10015062986